MICE and Corporate Travel

MICE and corporate travel products in high demand at ITB China

At the last edition of ITB China, more than 70% of the buyers were actively looking for products and services to expand their MICE and business travel portfolio.

Take the opportunity to meet them for yourself at ITB China 2025.

At this pure B2B event you will:
* Showcase your products and services to thousands of trade visitors
* Connect with key market players in China
* Schedule meetings with hosted buyers you are interested in
* Meet face-to-face with hand-picked, high-quality Chinese buyers
* Learn about the most popular travel products for the Chinese market
* Discover the latest trends in travel product consumption in China

DECISION MAKERS

INTERESTED PRODUCTS

BUYERS' CLIENTS INDUSTRIES

PARTNERS

2024 CONFERENCE HIGHLIGHTS

SELECTION OF SPEAKERS

ACTIVITY

To re-boost China’s MICE industry, SITE China initiated an education and professional training program based on SITE’s CIS (Certified Incentive Specialist) program. The program was hosted as part of ITB China 2023 and gathered MICE-especially Incentive professionals nationwide. The education session was curated and moderated by Rajeev Kohli, former Chairman of SITE.

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