ITB China Buyers Circle

The ITB China Buyers Circle is a nationwide buyers’ community, exclusive to professional Chinese travel buyers. Based on insights from Chinese travel professionals the ITB China Buyers Circle is focused on identifying Chinese tourism market trends and generating content supporting international destinations and suppliers to better cope and adapt to the demands of Chinese visitors.

Digital Networking

Digital communication and networking platform focused on the Chinese travel community.
Offline Event

Series of topic-based offline networking and content events throughout the year.
Travel Trends Report

Yearly report based on its broad buyers’ database, identifying the most current trends of the Chinese travel industry.
Knowledge Library

Up to date content showing the latest trends of the Chinese and global travel industry based.
Global Supplier Database

Global suppliers representing the whole bandwidth of Leisure, MICE, Corporate and Travel Technology.
China-wide Buyers Community

covering all segments and regions.

FOUNDING AND STRATEGIC PARTNERS

MICE & CORPORATE TRAVEL PARTNERS

CUSTOMIZED AND THEMED TRAVEL PARTNERS

ITB CHINA TRAVEL TRENDS REPORT

By conducting a series of interviews and market surveys amongst its broad buyers’ database of key industry players the ITB China Buyers Circle regularly identifies current trends of the Chinese travel industry. This buyer generated content generated from its Circle members helps empower international destinations and travel suppliers desiring to connect with the Chinese travel market by better understanding the needs and upcoming trends of the world’s largest source market.

The findings will be continuously published throughout the year and summarized in the yearly ITB China Travel Trends Report publication which will be delivered to the entire buyer database of ITB China and distributed during ITB China tradeshow onsite.

Click here to download 2020 report.

OFFLINE EVENTS

The ITB China Buyers Circle is simultaneously launching a series of offline networking and content events among Chinese buyers throughout the year. These events regionally take place all over China and focus on different target topics.

The latest kick-off event took place in Wanning, Hainan Province, China’s famous island holiday destination. Attendees from 50 leading Chinese travel agencies participated and shared their knowledge on the topic of the development opportunities of Islands’ adventure travel of Chinese travelers. CLICK to check more details