ITB China Buyers Circle

The ITB China Buyers Circle is a nationwide buyers’ community, exclusive to professional Chinese travel buyers. Based on insights from Chinese travel professionals the ITB China Buyers Circle is focused on identifying Chinese tourism market trends and generating content supporting international destinations and suppliers to better cope and adapt to the demands of Chinese visitors.


Underlining the strong support of the Chinese Travel industry for this initiative, China’s leading travel agencies have joined the ITB China Buyers Circle by becoming “Founding Partners“.



Group Buyer Partners

 “The launch of ITB China has built a bridge of communication between the Chinese market and the global tourism industry. Caissa Travel is honored to be a founding partner of ITB China Buyers Circle and is delighted to provide worldwide quality partners with shared strengths – it is a win-win cooperation for both. The ITB China platform will facilitate opening the tourist market in China to grow bigger and stronger. Caissa Travel will continue to support ITB China and expects more international players to engage in the exploration of broader potential for China and the world travel market” said Mr. Chen Xiaobing, Founder of CAISSA China & President of CAISSA Tourism Group.

Albert Cao, Vice President of SMCC Council and the Vice President of Across China Communication said: “ITB is the number one travel trade show brand in the world, which successfully established a global travel industry platform which MICE travel is a very important part of. In its third year, ITB China has been playing a very important role in the Chinese travel market and serves also as a bridge between the Chinese and international MICE travel market. I believe the partnership with the ITB China Buyers Circle will help to bring more travel resources to Chinese buyers.”

“HH Travel is honored to be part of ITB China Buyers Circle and partner with ITB China, the leading B2B travel trade show in China. As a luxury travel brand providing high-quality travel services, we are looking forward to developing our business with global travel suppliers. The behavior of Chinese travelers has been shifting, ITB China Buyers Circle provide us a good platform to exchange ideas with industry peers and improve our products”, said Mr. Guo Ming, COO of HH Travel.


By conducting a series of interviews and market surveys amongst its broad buyers’ database of key industry players the ITB China Buyers Circle regularly identifies current trends of the Chinese travel industry. This buyer generated content generated from its Circle members helps empower international destinations and travel suppliers desiring to connect with the Chinese travel market by better understanding the needs and upcoming trends of the world’s largest source market.

The findings will be continuously published throughout the year and summarized in the yearly ITB China Travel Trends Report publication which will be delivered to the entire buyer database of ITB China and distributed during ITB China tradeshow onsite.

The 2020 report will include the most recent topics impacting the Chinese travel and tourism industry: Outbound Travel, Inbound Travel, MICE and Corporate Travel.

Click here to download 2019 report.

What did they say about Experential Study Tours?

Caissa Tourism Group

Ms. Huiqin Li

General Manager

Liaoning Meicheng International Travel Service co. LTD

Mr. Zhao Yao


Ctrip’s Study Tour platform

What did they say about Medical Tourism?

Ms. Hong Zhang

Founder and General Manager

Sparkle Tour

Mr. Jason Jiang

Founder and CEO


What did they say about Gastronomy tourism?

Mr. Bin Wu

Vice President

Shenzhen CITS

Ms. Iris Cai


UniqueWay Customized Travel

What did they say about MICE and Corporate Travel?

Mr. Baiyang Liu

General Manager

Smart MICE (Shanghai Office)

Ms. Xinxue Li

Department of International Liaison, Office for World Congress of Chinese Medicine, Office for the Belt and Road of TCM, WFCMS



The ITB China Buyers Circle is simultaneously launching a series of offline networking and content events among Chinese buyers throughout the year. These events regionally take place all over China and focus on different target topics.

The latest kick-off event took place from 13 to 15 December 2018 at Wanning, Hainan Province, China’s famous island holiday destination. Attendees from 50 leading Chinese travel agencies participated and shared their knowledge on the topic of the development opportunities of Islands’ adventure travel of Chinese travelers. CLICK to check more details

Impressions of offline event Hainan

If you have any questions about ITB China Buyers Circle, please contact