What are the uptrend for China Distribution landscape?

VP of Hotel Solutions, Connectivity / DerbySoft Ltd.
VP, Digital Growth & Optimization, Greater China / Marriott International
General Manager of Marketing & Brand Department / New Century Hotels & Resorts
Managing Director, Shiji Distribution Solutions / Shiji Group
General Manager and Legal Rep for Amadeus Hospitality - Greater China / Amadeus
Senior Vice President Marketing and IT / Accor

What are the uptrend for China Distribution landscape?

Under the influence of the epidemic, hotels have launched a variety of direct sales and distribution methods: takeaway, live broadcast, pre-sale… After the epidemic, what changes have been made in the hotel’s direct sales and distribution strategies?
Is content-oriented marketing becoming more and more important for the hotel’s D2C model “direct-to-consumer sales model”?
How does the hotel manage information such as text and pictures? Through System or manually?
Domestic and overseas OTAs have launched quite a lot paid marketing products. Will hotels increase marketing budget to achieve higher order conversion rates?
With the changes in customer segmentation and distribution patterns, what kind of technologies have enabled hotel groups/hotels to stand out from the competition?

Speaker:

Loretta Chan
Alison Yang
Cathy Tao
Anson Lau
Malcolm Cheong
Vivian Yeh