MICE and Corporate Travel

Open Your Door To The Chinese Buying Power

China has the world’s fastest growing MICE and corporate travel market. The trading volume of the MICE and corporate travel management market in China will reach US$ 30 billion by 2020.

The fourth ITB China will shine the spotlight on MICE & Corporate Travel, which are very dynamic and promising segments of the Chinese travel industry. The organizers expect over 300 MICE & Corporate travel buyers and more than 150 cross category buyers from China’s largest top 20 travel agencies as well as from China’s and Asia’s leading MICE & Corporate Travel associations, to attend China’s largest B2B exclusive travel trade show.

In order to further sharpen its MICE and Corporate Travel profile, ITB China 2021 will be launching a MICE Travel Conference as part of the ITB China Conference program as well as a dedicated conference stage, the MICE Showcase, exclusively for industry experts to share the latest trends and market insights of China’s MICE and Corporate Travel market and its developments. The profile will be rounded off by a series of topic-based networking events, bringing together exclusively MICE and Corporate Travel stakeholders from China and around the world.

MICE and Corporate Travel Buyers Business Category



MICE and Corporate Travel At ITB China

More and more MICE and corporate buyers are not only buying traditional MICE and Corporate products such as hotels, convention venue, incentive tourism destinations, catering, transportation, etc., but are also searching for adventure and tailor-made travel product and services.

In order to meet the trend of Business + Leisure Travel, ITB China can provide exhibitors with not only traditional MICE and Corporate buyers, but also Cross Category Buyers. (Cross Category Buyers mean the leisure travel buyers also purchase MICE and Corporate travel product for their corporate clients).

According to ITB China Travel Trends Report 2019, 31% of leisure travel buyers have high demand for MICE and Corporate travel product. ITB China expects more than 150 cross category buyers participate in the 2020 edition.





CHINA BT MICE is an established media company which has been specializing in the MICE market and digital media for more than ten years now. Their media platforms include the public accounts of WeChat, Weibo, official website and EDM newsletter among others. CHINA BT MICE regards itself as the communication bridge for the industry.

Business Travel MICE Procurement Conference – Shanghai Station

The Business Travel MICE Procurement Conference has been taking place in Beijing for the past nine years and has made a name for itself in the MICE industry. For the first time the event took place in the megacity of Shanghai in September 2019, organized by ITB China and CHINA BT MICE. The conference gathered attendees covering all parts of the MICE and Corporate travel value chain providing them a platform to network, connect and to get first-hand industry news. Among a multitude of side-events, the Business Travel MICE Procurement Conference 2019 also witnessed the launch ceremony of the China Dynamic Procurement Alliance co-hosted by ITB China. For more details please check here.