At the last edition of ITB China, more than 70% of the buyers were actively looking for products and services to expand their MICE and business travel portfolio.
Take the opportunity to meet them for yourself at ITB China 2024.
At this pure B2B event you will:
* Showcase your products and services to thousands of trade visitors
* Connect with key market players in China
* Schedule meetings with hosted buyers you are interested in
* Meet face-to-face with hand-picked, high-quality Chinese buyers
* Learn about the most popular travel products for the Chinese market
* Discover the latest trends in travel product consumption in China
To re-boost China’s MICE industry, SITE China initiated an education and professional training program based on SITE’s CIS (Certified Incentive Specialist) program. The program was hosted as part of ITB China 2023 and gathered MICE-especially Incentive professionals nationwide. The education session was curated and moderated by Rajeev Kohli, former Chairman of SITE.
“This moment, eagerly anticipated by all of us in the tourism industry, is a vibrant testament. As the foremost service provider in Business Travel and MICE, we are poised to channel a larger customer base to destinations worldwide, fostering international business, trade, and cultural exchanges.“
“SITE China sincerely appreciates the valuable support provided by ITB China during 2023. An outstanding event experience with significant meaning! We look forward to continuing this collaboration in the future and exploring more opportunities together. Let’s work together to drive ongoing innovation and growth in China’s MICE industry, creating greater value for our members and our industry!”
“The enthusiasm from both visitors and exhibitors has been incredibly high this year, and we had the opportunity to meet many new and old friends. The ITB China matchmaking system was particularly effective in connecting us with targeted buyers, making the show an excellent platform.“