English
简体中文ITB China 2024 Conference Program
Where visionary Insights and Practical Strategies Converge for Success
ITB China Conference is the platform where newest trends and innovation of the Asian travel industry are presented. Join the conference and broaden your horizon, meet industry peers and discuss the hottest topics.
The ITB China 2024 Conference Program:
Day 1: Opening Session & China Outbound Travel
Day 2: MICE, Travel Technology & China Inbound Travel
Day 3: MICE & Business Travel
ITB China Conference will be organised in cooperation with ITB China’s co-host and partner TravelDaily.
Please find below the ITB China Conference Program which takes place at the Conference Area. On floor we will have another stage – the Presentation Hub.
Conference Room
Presentation Hub
Conference Room
Day 1
27 May 2024
Day 2
28 May 2024
Day 3
29 May 2024
10:30-10:50
PROJECT DIRECTOR / ITB China
Opening Speech by ITB China
Lydia Li
10:50-11:10
Minister / Ministry of Tourism Maldives
Presentation BY PARTNER DESTINATION
Mr. lbrahim Faisal
11:10-11:30
COO/Trip.com Group
Insights into the 2024 Civil Aviation Market
Mr. Xing Xiong
11:30 -11:50
President / China Association of Travel Services/Guangzhou Lingnan Group Holdings Co., Ltd
14:00-14:20
Changes in tourism demand and business model innovation of travel agencies
With deep understanding of consumers’ preference and leveraging on new social media and advanced tech, could travel agency innovate their business model and product service
Dongjie Guo
Charlie Li
14:20-14:40
Director Of Huawei Petal Ads European Business Development / Huawei Software Technologies Co., Ltd.
When Technology Meets…
Maria Ramiro
14:40-15:20
Co-founder & CEO / Dragon Trail International
General Manager of Travel & Hotel Business Unit / Ocean Engine
Trade and Tourism Counsellor / PROMPERU
CEO / Egyptian Tourism Authority
/ Influencer & KOL
How can overseas destinations leverage new media to attract young people
1. The changing demands of the young generation in tourism consumption 2. What new opportunities have new media platforms such as Douyin, Xiaohongshu, Kuaishou, and Weibo brought to the brand... Read More
George Cao
Jianian Xu
Luis Miguel Cabello
Mr. Amr Elkady
Yina Wei
15:20-15:40
Founder/CEO / JNE Group-QYER.COM
Industry transformation – A comparison and outlook of consumption data of China’s mainstream outbound tourism before and after the pandemic
Based on tens of millions of real itineraries from by users of “Trip Planner”, the core channel of JNE Group-Qyer.com, a comparison of consumer data for China’s mainstream outbound tourism... Read More
Bryan Xiao
15:40-16:20
Founder&CEO / Shangchuanba.com / Shanghai Stellar Internation Travel Service Co., Ltd
Head Of Fliggy Vacation Overseas Souring / Fliggy
Channel Operations Director / Convergent International Travel（CIT）
GZL INTERNATIONAL TRAVEL SERVICE LTD. / VP
Director of Event Planning / TravelDaily
How can supply chain and distributors work together to drive the recovery of China’s outbound travel in 2024?
1. Changing travellers: Who is traveling abroad after the pandemic and who is new to outbound travel? What has changed in the travelers’s choice of destination and their trip preferences?... Read More
Jianbin Liu
Ivy Li Qi
Baichuan Hu
Kuth Huang
Echo Zeng
16:20-17:00
Adventure Travel Trade Association (ATTA) / Partner and Project Manager
Co-founder / 54Traveler
Sales Director - Greater China and Southeast Asia / Hurtigruten Group
Associate / Benchmark Adventure
Head of Visit Finland Greater China / Finland Tourism Board
Adventure travel: Driving sustainability through adventure
This roundtable discussion will delve into how adventure travel can serve as a catalyst for sustainable development, examining sustainable practices within adventure travel in terms of product design, supply chain... Read More
Miya Liu
Glen Fu
Joe Zou
David Cheng
David Wu
10:00-10:25
Senior Economist / Tourism Economics An Oxford Economics Company
Keeping pace with outbound and domestic travel – Opportunities for the growth of inbound travel to China
Travel and tourism in China is rebounding from the disruption of the pandemic. While the prominence of China as a source of outbound travel is well known, it is important... Read More
Aaron Goldring
10:25-11:05
Invited commentator / TravelDaily
VP - Mastercard
Vice President, Sale & Marketing, China / Jin Jiang Radisson Hotels
President / China Comfort Tourism Group Co., Ltd
CEO - TravelDaily
How does the destination supply chain respond to the changing demand of inbound travellers?
1. Under favorable inbound travel policies, who is traveling to China and what are their detailed persona? How is their view on travelling to China? How do they travel (in... Read More
Hanming Li
Edwin Zhang
Annie Liew
Nan Zhang
Charlie Li
11:05-11:45
Chairman of the Board / GDCTS
Head of Department / FVW Medien GmbH
Dean & Professo / Shanghai Jiao Tong University
President / National Association of Travel Agents Singapore
PROJECT DIRECTOR / ITB China
It’s time for China to step up its overseas marketing
1. What is the current state of marketing to overseas source markets for China’s major inbound tourism destinations? Are there any perception gaps between how overseas tourists perceive China’s overall... Read More
Yiming Hu
Oliver Graue
YU MINGYANG
Steven Ler
Lydia Li
11:45-12:15
Head of Product and Projects / Wendy Wu Tours UK
Founder / China Star
CEO - TravelDaily
Innovation of inbound tourism products in the new era
1. Portrait and Needs of Inbound Tourists in the New Era. 2. Advantages of China’s Tourism and Enhancing the Appeal of Chinese Tourism Products through Experiences. 3. Combining Technology devopement... Read More
Rebecca Smith
Ping Liu
Charlie Li
14:00-14:15
CEO / Messe Berlin GmbH
Welcome Speech from the Organizer
Dr Mario Tobias
14:15 -14:30
President / German Travel Association (DRV)
The German outbound market: Developments, perspectives and potential for future collaboration
Current developments in bookings and changes in the travel behavior of German holidaymaker: how can the number of German guests traveling to China be further increased?
Norbert Fiebig
14:30-15:20
Assistant General Manager / President / CTG Travel / Inbound Tourism Branch of China Association of Travel Services
Director / Network of International Culturalink Entities of Ministry of Culture and Tourism of China（NICE）
Former Director General / International Exchange and Cooperation Department of Counsellors’ Office of the State Council
President / German Travel Association (DRV)
Senior Economist / Tourism Economics An Oxford Economics Company
China’s visa-free policy presents opportunities and challenges for inbound tourism recovery from Europe
This session will discuss the changes in arrival passenger data since the implementation of visa waiver policies, as well as how various stakeholders in the inbound tourism sector can seize... Read More
KeXiong Zhang
Yang Liu
WeiJia Sun
Norbert Fiebig
Aaron Goldring
15:20-15:30
CEO / German National Tourist Board
Destination Germany: Significance and Potential of the Chinese Market
Germany has firmly established itself as a top global travel destination, ranking among the world’s top 10 most popular spots. Recognized for its high quality, Germany is the number one... Read More
Petra Hedorfer
15:30-16:10
Trip.com Group | CPO of Business Unit Vacation
CEO / MIKI TRAVEL ASIA
Vice President of UTour Group CEO of UTour Youyou / UTour Group Co., Ltd.
Senior Executive / German parliament delegation
PROJECT DIRECTOR / ITB China
Tourism Counselor / TOURSPAIN
Changes in demand and trends of Chinese tourists returning to European destinations
This segment will delve into the profiles of outbound travelers, travel patterns, booking data, and local consumption patterns, examining the shifting demands of Chinese outbound tourists for European destinations. It... Read More
Chen Zhang
Olivier Moeschler
Bond Cao
Lydia Li
María Llinares
10:00-10:05
Procurement general manager / President / Yiche / Beijing Logistics and Supply Chain Management Association &Zhongguancun Industry Technology Alliance Federation Procurement Professional Committee
10:05-10:20
CEO / Vice President / Yinlian Beijing Logistics and Supply Chain Management Association &Zhongguancun Industry Technology Alliance Federation Procurement Professional Committee
10:20-10:35
senior procurement manager / Sensetime
How to manage travel category from the perspective of corporate procurement
1. High-tech company travel 2. Procurement policy 3. AIGC for travel
Gordon
10:35-10:50
Deputy Director of Purchasing / Fanshu
Corporate team building is more than travel: How to customize it?
1. Team building requirements 2. Activity design 3. Cost allocation
Kevin
10:50-11:05
Director of Purchasing / Waterdrop
11:05-11:20
Vice President / CPSC
How to manage MICE from a strategic procurement perspective
1. How to change the way of MICE mangement? 2. Features of MICE 3. How to select the right MICE suppliers? 4. How to reduce cost and increase efficiency? 5.... Read More
Lance Liu
11:20-11:35
Partner / Grandall Law Firm (Shanghai)
ESG ratings and performance improvement
1. Management of ESG key issues 2. ESG Ratings and MSCI Ratings Methodology 3. ESG performance improvement: Controversial Sourcing
Alan LI
11:35-12:00
Deputy Director / CECC Enterprose Credit Management Office
Procurement GM / VicePresident / Liepin / Beijing Logistics and Supply Chain Management Association & Zhongguancun Industry Technology Alliance Federation Procurement Professional Committee
Procurement Director / Secretary General / Yiche / Beijing Logistics and Supply Chain Management Association &Zhongguancun Industry Technology Alliance Federation Procurement Professional Committee
Director of Purchasing / Waterdrop
Deputy Director of Purchasing / Fanshu
senior procurement manager / Sensetime
Keypoints of MICE procurement
George Lee
Yvonne
Ivy
Johnny
Kevin
Gordon
Presentation Hub
Day 1
27 May 2024
Day 2
28 May 2024
Day 3
29 May 2024
11:00-11:20
Senior Marketing Manager of Petal Ads / Huawei Software Technologies Co., Ltd.
Unleashing the full power of tourism marketing
How can each destination stand out from the general trend and fierce competition and gain dividends? Cross-border co-creation may be a new way of thinking. Technological innovation, cultural integration, artistic... Read More
Yang
11:20-11:40
Head - Sales & Strategy, VFS Global / VFS Global
Making Cross Border Mobility Simple and Convenient
Zeeshan Zafar
11:40-12:00
China Development Manager / Jordan Tourism Borad
JORDAN-Kindom of Time
Jordan, at the western edge of Western Asia, stands as the gateway to three continents. Its landscapes are uniquely striking, its cultural heritage unmatched, and the films shot here have... Read More
Mary MA
14:00-14:20
Executive Vice President / Spring City Golf & Lake Resort
Of Majestic Mountains and Splendid Lakes, Embark on a holistic wellness journey amidst nature, set amidst one of the world’s top 100 golf courses
Nestled by the picturesque Yangzonghai Lake, Spring City Resort covers an expansive area of 7,560 acres. The resort is known for its natural beauty and seasonal colors, featuring unparalleled mountain,... Read More
Mervin HO
14:20 -14:40
Managing Director / Marina Travel
Journey Through Iceland: A Potpourri of Viking Heritage, Modern Marvel and Nature’s Unimaginable Spectacle
Welcome to Iceland, where the ancient meets the modern in a captivating blend of Viking heritage and contemporary culture. From the world’s inaugural parliament to the tenure of the world’s... Read More
Lyn Ong Kai Lin
14:40 -15:00
COO | Ice Pic Journeys
Presentation from Ice Pic Journeys
Mike Reid
15:00-15:20
Sales Director - Greater China and Southeast Asia / Hurtigruten Group
Redefine Expedition Travel to Antartica
Introducing the HX (Hurtigruten Expedition) brand, ESG, expedition concept, and ship. Why it is the most sustainable way to travel to Antarctica on MS Fridtjof Nansen and the key itineraries... Read More
Joe Zou
15:20-16:00
EVP / AXA
16:00-16:20
OTA industry manager / LianLian Global
Precisely addressing aviation and travel payment issues to support the global expansion of China’s tourism industry.
In the face of the continuously growing global payment demand for aviation and travel, traditional payment methods are becoming increasingly challenging due to difficulties in payment, cumbersome processes, complex operations,... Read More
Lei Zhang
16:20-16:40
Director of Business Development / PORTMAN HOTLE & RESORT
PAS BESOIN D’ ALLER D PARIS POUR UNE AVENTURE ROMANTIQUE FRANCAISE
The Portman Seven Stars Bay Hotel is a “French seaside resort hotel”, which is covering an area of about 10000㎡ with nearly 70000 ㎡ European style gardens. Sitting on the... Read More
Fiona Wang
10:00-11:00
Event Manager / YPO
President / Beijing Egg Association
Vice President / Chinese Aging Well Association
Executive Vice President, Secretary General / Advisory Committee on Nurtition Guidance of China National Food Industry Association
Vice President / China Business Event Industry Committee，CCPIT-CSC
A Global Perspective on the Strategy and Development of Chinese Associations Going Global
Under the new opportunities brought about by economic globalization and the construction of the “Belt and Road”, Chinese industry associations have led their member enterprises exploring the way to “go... Read More
Carmela Vicente
Zhongqiang Wang
Lily Zheng
He Du
Alicia Yao
11:00-12:00
Senior Area Director of Sales & Distributions, Luxury, Greater China / Marriott International
Director / President / Clockwise Consulting / SITE ANZ
CEO / President Elect / Venture Marketing / SITE Global
Managing Director /President /ES Star Event Management Co.Ltd. / SITE China
Founder / 《BT MICE China》
The Current Situation and Prospects of the Incentive Travel Industry from a Global Perspective
1. What impact will AI bring to incentive travel, and how should operators make full use of its advantages? 2. What opportunities will the establishment of SITE APAC bring to... Read More
Crystal Song
Nicole Tingey
Nitin Sachdeva
Lisa Xu
Lenny Jia
14:00-14:45
Vice President & CMO / Tripmod
COO / Beijing Knowledge Atlas Technology Co., Ltd
Co-Founder & CTO / VisioTrip
President / HCG Travel Group
Chairman / Lushu Technology
How can AI Empowers Customized Tours to Realize Personalization and Cost Control?
Elly Zhu
Zhang Fan
Pengrui Hui
He Yong
Christine Cheng
14:45-15:30
Founder&CEO / VISA GENIUS
General Manager / SJL
Invited commentator / TravelDaily
Deputy General Manager, Sales & Marketing, Shiji Distribution Solutions / Shiji Group
Future of Travel B2B
Dorothy Han
Jack Zhang
Hanming Li
Elizabeth Jiang
15:30-15:50
First Deputy Akim of the East Kazakhstan Region / Visit East Kazakhstan
Welcome speech by the First Deputy Akim of the East Kazakhstan region
Saktaganov Nurymbet Amanovich
15:30-15:50
Deputy Akim of the East Kazakhstan region / Visit East Kazakhstan
Altay-pro travel agency tours in East Kazakhstan
SAPANOV DARKHAN
10:00-10:10
Head of Commercial - Asia / TUI BLUE Hotels & Resorts
Brief intro to HSMAI
Stefan Wolf
10:10-10:30
CMO / KAWO
Social Media Innovation in the Hospitality Industry: The Rise and Challenges of Matrix Marketing
In the digital age, the hospitality Industry is undergoing a marketing transformation sparked by social media innovation. This speech will delve into how to achieve exponential growth in brand influence... Read More
Edison Wang
10:30-10:50
Director of Key Account Dept.,Digital Marketing Division / Hangzhou GreenCloud Tech Co., Ltd.
Path of Hotel Digital Marketing
The Path of Hotel and tourism digital marketing has gone through multiple stages. With the progress of science and technology, the formation of customers’ usage habits, and the iterative improvement,... Read More
Richard Duan
10:50-11:30
General Manager of Business Platform / Didi Enterprise Solutions
Director of Sales and Marketing / Gloria Hotel Chains
AVP, Sales Distribution & Revenue Management, China / Ascott
Director / Agoda GC
Deputy General Manager, Sales & Marketing, Shiji Distribution Solutions / Shiji Group
Regional VP China / Webbeds
Distribution and Business Travel Market
With the full liberalization of the market, the hotel and travel industry has not seen the expected significant rebound, but has presented a more complex and challenging market situation. With... Read More
Lidan Zhang
Ruru Gao
Shirley Xue
Angel Huang
Elizabeth Jiang
Joy Huang