Press Services


The Online Media Center is the platform for all journalists and media representatives of daily, trade and business media. The Online Media Center provides you with important information about ITB China.

Join us on the following Social Media Channels:

Discuss with us in our ITB China LinkedIn Group
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our press service


ITB China is the marketplace for China’s travel industry and an important media event for the press. We place great importance on providing the press with the best possible facilities and support for their work.

The press lounge offers working spaces, information and media resources in comfortable and quiet surroundings.
The press lounge of ITB China at Shanghai World EXPO Exhibition & Convention Center, will only be open to editorial representatives. Journalists will receive the latest ITB China press releases, photos, catalogues and exhibitor news here.
Opening hours: 13 – 15 May 2020, from 9.30 am till 5 pm.


Coming soon…


The online media registration for ITB China 2020 will open soon. Click
here to register directly.

Media representatives can also register on-site during ITB China:
13 – 15 May 2020: 9.30 am to 4 pm.

Free media passes for Media and PR Agencies for exhibitors will be granted based on the following guidelines:

Before giving out a media pass to attend ITB China, MB Exhibitions Shanghai shall request proof of the applicant’s relevant journalistic and editorial status. Either of the two following items may be submitted as proof on-site:

1. An official Press card issued by a recognized (e.g. national) association of journalists
2. A business (name) card showing the applicant’s journalism position

Free media passes on-site will be granted based on the following guidelines:

Only media with an editorial designation will be allowed in. MB Exhibitions Shanghai reserves the right to refuse entrance without stating reasons. Any journalist admitted to ITB China who is subsequently found to be soliciting for business or selling advertising will be asked to leave. Non-editorial media representatives can gain full access to ITB China by pre-registering online or registering on-site as a trade visitor. Trade visitor status entitles you access to all official ITB China areas and events.

Thank you for helping us make ITB China 2020 a success.

pr and services for exhibitors

Both before and during ITB China, public relations work effectively informs the daily, trade and business media in a target-group specific way – publicize your participation in the Marketplace for China’s Travel Industry and other related news. We are happy to support you with the planning and implementation of your public relations with the offers listed below (some are subject to additional costs).


You can either invite members of the press to your stand or reserve the press conference room (meeting hub) at ITB China.

Please note that the press conference room is reserved exclusively for exhibitors and co-exhibitors taking part in ITB China 2020.

If you are planning a press conference, check with us to ensure that the date and theme will have the highest possible impact. Your press conference can be arranged within the framework of ITB China and we will be happy to help you with the organization. We can provide assistance on setting up dates and times, arranging suitable space and technical equipment in the meeting hub. Please contact us as early as possible regarding your plans for final arrangements of a press conference date.

The meeting hub can be booked on 13 and 14 May 2020 for a press conference duration of 60 minutes including 15 minutes of setup time. To book the press conference room please use the Order Form.

The slots for booking press conferences are limited and given on first come first serve basis.

For any queries please contact Mrs. Sherry Yu

PRESS KITS (on-site and online)

Keep press kits available for distribution to Chinese and international journalists and media representatives attending your press conference or visiting your stand. Your press kit should contain general press information about your company as well as your products and services and should be provided both in Chinese and English. Experience shows that the media are always interested in a company’s business performance and statistics.

You can also book a digital press kit via the ITB China Service Center. Your press releases will then be published on your exhibitor online entry and the press release subpage. We recommend to make available a press release as a bilingual PDF document (Chinese and English).

For any queries please contact Mrs. Julia Sonnemann


ITB China News is the official, daily trade show magazine of ITB China. It is a powerful information source for trade visitors and international press. For exhibitors, ITB China News is a simple but highly effective way to communicate at ITB China. Each edition contains high-impact news live from the show, detailed coverage of conferences, exclusive top-level interviews, market trends, and much more, making it the essential media companion for buyers at ITB China.

ITB China News appears with one preview edition (online), three daily show editions and one review (online), for a total print run of 12,000 copies and an online reach of over 26,000 hits.
The associated website is responsive and updated daily – live from the show.

Texts, press releases, photos of your products/ your company can be sent to our editor in chief, Richard Barnes, directly:

Richard Barnes
T: +33 442 77 46 08

If you are interested in placing an ad, you may contact Wenchao as below:

ADVERTISING (not free of charge)
Wenchao Wang
Project Manager
T: +33 413 22 80 60


Our press team is happy to receive your press related enquiries.

Mrs. Julia Sonnemann
PR Manager
T: + 49 30 3038 2269

Mrs. Olga Kruglova
PR Assistant
T: + 49 30 3038 2258