Edward Chen

CEO, Experience AlUla

Edward Chen

CEO, Experience AlUla

Biography

A highly recognized individual and an industry opinion leader in the field of Tourism focused on Destination Marketing for Leisure, Luxury, and MICE sectors that involve comprehensive aspects of Strategic Planning, Partnership, and Distribution Engagement. Edward has represented Experience AlUla and positioned as CEO since 2020, bringing the brand-new luxury destination of AlUla into China market through Branding, Marketing Communications, Distribution Channels, and Social Media.

All session by Edward Chen