Social Media Innovation in the Hospitality Industry: The Rise and Challenges of Matrix Marketing
In the digital age, the hospitality Industry is undergoing a marketing transformation sparked by social media innovation. This speech will delve into how to achieve... Read More
Changes in tourism demand and business model innovation of travel agencies
With deep understanding of consumers’ preference and leveraging on new social media and advanced tech, could travel agency innovate their business model and product service
Innovation of inbound tourism products in the new era
1. Portrait and Needs of Inbound Tourists in the New Era. 2. Advantages of China’s Tourism and Enhancing the Appeal of Chinese Tourism Products through... Read More
Panel: Industry and Education integration and Tourism Talent Development Innovation
New travel businesses are emerging and developing on the back of growing consumer demand, progresses in the industry and information technology revolution. This highlights the... Read More
How Technological Innovations Are Transforming Business Travel
The business travel sector is undergoing rapid changes due to increasingly diversified online booking platforms, the booming sharing economy, the integration of business travel and... Read More
Keynote: Current Trends of Development and Innovation in China’s MICE Market
With a focus on MICE and a goal of branding, standardizing and internationalizing ourselves, we are fully committed to diversifying the current market and service... Read More
Keynote: “Mini Product, Immense Market” – Empowering travel product innovation
As travel destinations and choices continue to expand, demand for travel products and itineraries becomes even more diversified. How to utilize current technological advances, effectively... Read More