Keynote: “Mini Product, Immense Market” – Empowering travel product innovation

Keynote: “Mini Product, Immense Market” – Empowering travel product innovation

As travel destinations and choices continue to expand, demand for travel products and itineraries becomes even more diversified. How to utilize current technological advances, effectively work with airlines, airports as well as the travel trade community, to grow air lift capacity, propagate destination knowledge and nurture product innovation, remains the pursuit of destination marketing organizations alike. With this opportunity, we hope to share past experiences and successful cases, to explore together ways we could promote destinations in a more result-driven and comprehensive fashion.

Speaker:

MS. Kate Chang