Content Sessions

More than 30 online content sessions on six topics will be hosted between 14 to 28 September, offering valuable guidance on maintaining industry competitiveness and about the development of business in the post-pandemic era.

Sessions and topics:
14 September: “Learnings from International Travel Rebound”
15 September: “Next big thing in MICE”, in partnership with China BT MICE
19 September: “Ecological travel & sustainable tourism”
23 September: “New Media, New Technology, New Scenario, New Demand”, in partnership with TravelDaily
26 September: “Cross-industry travel product development”
28 September: “The adaptability of hotels in a highly volatile environment”, in partnership with The Hospitality Sales and Marketing Association International (HSMAI)

Check the sessions for free at the ITB China Industry MeetUp virtual platform: http://wapp.itb-china.com/

Virtual Sessions
Onsite Sessions

Virtual Sessions

Day 1
14 Sep 2022
Day 2
15 Sep 2022
Day 3
19 Sep 2022
Day 4
23 Sep 2022
Day 5
26 Sep 2022
Day 6
28 Sep 2022

Dialogue: Updates & Findings from European travel resumption during the post-pandemic

MODERATOR: Lydia Li, SPEAKER: Ulf Sonntag, Johanna Danielsson
Johanna Danielsson
Ulf Sonntag
Lydia Li

Panel Discussion: China market short- and long-term preparation to face the industry restructure

MODERATOR: Lydia Li, SPEAKER:Chris Qin, Grace Gao, Cindy Wang, Roger Shou
Cindy Wang
Grace Gao
Chris Qin
Lydia Li

Keynote: The Next Decade of MICE

SPEAKER: Lenny Jia
Lenny Jia

Panel Discussion: Rediscover MICE

MODERATOR: Lenny Jia, SPEAKER: Zhao Lingjia , Jennifer MA, David Wu
David Wu
Jennifer MA
Zhao Lingjia
Lenny Jia

Dialogue: Rebalancing of strategies for MICE companies in pandemic

MODERATOR: Lenny Jia, SPEAKER: TAN Kwee Kian (Nancy), Liu Ping
Ping Liu
TAN Kwee Kian (Nancy)
Lenny Jia

Panel Discussion: The Transformation of domestic travel in view of sustainable tourism development.

Speaker:Peng Kui,Zhao Lanfu,LEON Guan,Yu Liu,Carole Chen,An Hong
An Hong
Carole Chen
Yu Liu
Leon Guan
Zhao Lanfu
PENG KUI

Keynote: Mālama Hawai‘i

SPEAKER: Dennis Suo
Dennis Suo

Panel Discussion:Travel marketing, how do we find a way out to get through the tough times

Moderator:Mily Wang,Speaker:Li Zhaohui,Lei Yiwen,Yu Shan
Mily Wang
Lei Yiwen
Li Zhaohui
Yu Shan

Executive Interview:Is Bleisure the next travel trend?

Moderator:Sheryl Jiang,Speaker:Jonathan Kao
Sheryl Jiang
Jonathan Kao

Panel Discussion:Travel+Outdoor,what a promising future could it be?

Moderator:Lydia Li,Speaker:Alex Yang,Sheng,Louis Liu,David Cheng
Louis Liu
David Cheng
Sheng
Alex Yang
Lydia Li

Panel Discussion:Hospitality Industry transformation in the digital Era

Moderator:Jackey Yang,Speaker:Elizabeth Jiang,Sunny Cheng
Jackey Yang
Elizabeth Jiang
Sunny Cheng

Onsite Sessions

Day 1
09 Nov 2024

Keynote Speech: Mālama Hawai‘i

Speaker: William Zhang
William Zhang

Executive Dialogue: When Travel Meets Glamping+

Speaker: Wei Tang, Oliver Wang
Oliver Wang
Wei Tang

Keynote Speech: Welcome back to Israel 

Speaker: JoAn Lu, Roy Kriezman
JoAn Lu
Roy Kriezman

Executive Interview: Brand-new Luxury Destination: AlUla

MODERATOR: Lydia Li,Speaker: Edward Chen
Edward Chen
Lydia Li

Keynote Speech: YOU DESERVE SPAIN!

Speaker: María Llinares
María Llinares

Panel Discussion: The Road to the Chinese Tourism Rebound

MODERATOR: Lydia Li, Speaker: Zoey Zuo, Frank Wu, Colin Dai,...
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Han Li
Frank Wu
Zoey Zuo
Colin Dai
Lydia Li

Keynote Speech & Panel Discussion

Day 1
06 Dec 2021
Day 2
08 Dec 2021
Day 3
10 Dec 2021
Day 4
13 Dec 2021
Day 5
15 Dec 2021

Invisible Pay Solution –The new opportunity for Business hotels

1,Current situation of Bussiness Travel Management. 2, The Principle and Advantage of New Payment Solution in business travel 3, Significance for the hotel industry
Mike Ding
Weizhong Cao

The digital surge to reshape the new ecology of exhibition marketing

In epidemic prevention and control of the normalized form, let’s jointly explore the new changes of convention and exhibition events marketing, meet the new demand of marketing, take full advantage...
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Laurix Xu

The general development trend and change of international exhibition industry / The combination and experience of Exhibitions and MICE

Starting from the introduction of the actual situation of the Shanghai New International Expo Centre, Mr. Kruppe compared the changes in the development trend of the international exhibition industry in...
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Michael Kruppe

How intelligent communication empowers the transformation and upgrading of the conference industry

Under the influence of the normalization of the epidemic, the conference and exhibition will return more to its essence – communication. But the status is that the communication ability and...
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Jieren Zhou

Top 10 Values of Immersive Experience You Should Know

ILLUTHION hosted 2021 China Immersive Industry Season and summarized top 10 values of immersive experiences that MICE industry practitioners must know based on the season projects and benchmark cases of...
Read More
Jay Kong

How to design a meeting solution with spiritual and cultural essence

MICE and team building all need upgrade to the level of acquiring healing power Emplyee, boss and the enterprise need to find a way to reach unanimous benefit Minfulness is...
Read More
Hong Gao

Observation of MICE Destination recovery

What’s the scenario of recovery in oversea MICE destinations? How do MICE planners meet clients’ demands of safety and health nowadays? What supporting policies and convenience that tourism & convention...
Read More
Mubarak Hamad Al Shamisi
Kate Chang
LC Tan
Lenny Jia

Expert’s Insights for MICE Market

What’s the perspectives of senior MICE experts for market recovery? What changes that Covid pandemic brings to the market? Large and comprehensive VS. Small and focused, which mode will be...
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Robert Liu
Jeff Zhen
Lisa Xu
Tony Wan
Lenny Jia

What are the uptrend for China Distribution landscape?

Under the influence of the epidemic, hotels have launched a variety of direct sales and distribution methods: takeaway, live broadcast, pre-sale… After the epidemic, what changes have been made in...
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Loretta Chan
Alison Yang
Cathy Tao
Anson Lau
Malcolm Cheong
Vivian Yeh

China Hotel Performance outlook

Hotel Performance fluctuates with new cases and epidemic prevention and control, but is there any trend that can be tracked? What are the new findings of different hotel classess and...
Read More
刘博

Revenue Management In New Era Of Hotel Evolution

Revenue Management in new market situation, demand driven data analytics and new pricing position and management. Revenue Management strategy in uncertianty and best practice to drive innovation.
Charles Wang

A Decade in China: challenges, success and hopes for the future

Ten years ago ETC (European Travel Commission) launched Destination Europe, visiteurope.com and its marketing activities in China. On that occasion ETC China Chapter, comprising ETC Members with official representation in...
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Tiago Brito

Antidote to the troubles of the industrial world – Island Travel on the Maldives

– Health & Safety on the Maldives – Re-Imagine Tourism & sustainable tourism development – New openings & focus on experiences & wellness – Maldives promotion to the Chinese market
Thoyyib Mohamed

INTERVIEW: SAUDI TOURISM AUTHORITY

MODERATOR: Richard BARNES, INTERVIEWEE: Abdullah Al Dakhil
Richard BARNES
Abdullah Al Dakhil

Rise to the Challenge Hope for the Future

1. Destination Updates 2. Travel Safety 3. Our study and plan on students market 4. What can we do for you?
Kate Chang

Inspiring Travel – Wyndham is Ready to Welcome Travellers

Wyndham Hotels & Resorts is the official hotel partner of ITB China for the third consecutive year. Joon Aun Ooi, President, Asia Pacific of Wyndham Hotels & Resorts expressed his...
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Joon Aun Ooi

New Trends and Momentum in Development of Tourism in Post-Pandemic Era

Starting from current situation and changes of China’s tourism development in post-pandemic era, it analyzes how digital technology reconstruct the tourism operation service scene in a smarter way.
Tao Hui

Analysis of investment trends in China’s hotel industry

From the current situation of hotel industry development, hotel chain, scale, grade and investment situation to see the development trend of China’s hotel industry after the epidemic.
Shengyang Hu

China Hotel Performance outlook

Hotel Performance fluctuates with new cases and epidemic prevention and control, but is there any trend that can be tracked? What are the new findings of different hotel classess and...
Read More
Kaki Kwong

More to come