Virtual Sessions

ITB China Virtual goes live on 8 November featuring forward-looking 1-on-1 interview sessions, exhibitor showcases, keynote speeches and panel discussions. The virtual sessions bring together top executives and industry experts from travel organizations, destinations, travel services, hospitality, MICE, Business Travel and Travel Technology. 

Get latest industry updates and gain critical business insights on the ITB China virtual platform by the following link: http://wapp.itb-china.com

Executive Interview
Exhibitor Showcase
Keynote Speech & Panel Discussion

Executive Interview

Day 1
08 Nov 2021
Day 2
10 Nov 2021
Day 3
12 Nov 2021
Day 4
15 Nov 2021
Day 5
17 Nov 2021
Day 6
19 Nov 2021

Interview: IATA

MODERATOR: Prof. Dr. Roland Conrady, INTERVIEWEE: Conrad Clifford
Prof. Dr. Roland Conrady
Conrad Clifford

Interview: Tourism Australia

MODERATOR: Richard BARNES, INTERVIEWEE: Andrew Hogg
Richard BARNES
Andrew Hogg

Interview: Comfort International M.I.C.E Service

MODERATOR: Lenny Jia, INTERVIEWEE: Jojo Xu
Lenny Jia
Jojo Xu

Interview: CAISSA

MODERATOR: Lydia Li, INTERVIEWEE: Chen Jie
Lydia Li
Chen Jie

Interview: European Travel Commission

MODERATOR: Prof. Dr. Roland Conrady, INTERVIEWEE: Eduardo Santander
Prof. Dr. Roland Conrady
Eduardo Santander

Interview: South African Tourism

MODERATOR:Richard BARNES, INTERVIEWEE: Mansoor Mohamed
Richard BARNES
Mansoor Mohamed

Interview: Wyndham Hotels & Resorts

MODERATOR: Prof. Dr. Roland Conrady, INTERVIEWEE: Joon Aun Ooi
Prof. Dr. Roland Conrady
Joon Aun Ooi

Interview: Qatar Tourism

MODERATOR: Richard BARNES, INTERVIEWEE: Sabrina Ding
Richard BARNES
Sabrina Ding

Interview: DER Touristik Group

MODERATOR: Prof. Dr. Roland Conrady, INTERVIEWEE: Klaus-Ulrich Sperl
Prof. Dr. Roland Conrady
Klaus-Ulrich Sperl

Interview: SWITZERLAND TOURISM

MODERATOR: Richard BARNES, INTERVIEWEE: Simon Bosshart
Richard BARNES
Simon Bosshart

Interview: MARRIOTT INTERNATIONAL

MODERATOR: Lenny Jia, INTERVIEWEE: Becky Cao
Lenny Jia
Becky Cao

Interview: Israel Ministry of Tourism

MODERATOR: Richard BARNES, INTERVIEWEE: Roy Kriezman
Richard BARNES
Roy Kriezman

Interview: HUNAN RUIZHI

MODERATOR: Lenny Jia, INTERVIEWEE: Fanny Huang
Lenny Jia
Fanny Huang

INTERVIEW: SPANISH MINISTRY OF TOURISM

MODERATOR: Richard BARNES, INTERVIEWEE: María Llinares
Richard BARNES
María Llinares

Exhibitor Showcase

Day 1
17 Nov 2021
Day 2
19 Nov 2021

DREAM NOW, VISIT MALDIVES SOON

DATE: 17 November
Crystal Han

GRALB Experience Tourism – GET Project

DATE: 19 November
Thesprotia-Vlorë

Keynote Speech & Panel Discussion

Day 1
06 Dec 2021
Day 2
08 Dec 2021
Day 3
10 Dec 2021
Day 4
13 Dec 2021
Day 5
15 Dec 2021

Invisible Pay Solution –The new opportunity for Business hotels

1,Current situation of Bussiness Travel Management. 2, The Principle and Advantage of New Payment Solution in business travel 3, Significance for the hotel industry
Mike Ding
Weizhong Cao

The digital surge to reshape the new ecology of exhibition marketing

In epidemic prevention and control of the normalized form, let’s jointly explore the new changes of convention and exhibition events marketing, meet the new demand of marketing, take full advantage...
Read More
Laurix Xu

The general development trend and change of international exhibition industry / The combination and experience of Exhibitions and MICE

Starting from the introduction of the actual situation of the Shanghai New International Expo Centre, Mr. Kruppe compared the changes in the development trend of the international exhibition industry in...
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Michael Kruppe

How intelligent communication empowers the transformation and upgrading of the conference industry

Under the influence of the normalization of the epidemic, the conference and exhibition will return more to its essence – communication. But the status is that the communication ability and...
Read More
Jieren Zhou

Top 10 Values of Immersive Experience You Should Know

ILLUTHION hosted 2021 China Immersive Industry Season and summarized top 10 values of immersive experiences that MICE industry practitioners must know based on the season projects and benchmark cases of...
Read More
Jay Kong

How to design a meeting solution with spiritual and cultural essence

MICE and team building all need upgrade to the level of acquiring healing power Emplyee, boss and the enterprise need to find a way to reach unanimous benefit Minfulness is...
Read More
Hong Gao

Observation of MICE Destination recovery

What’s the scenario of recovery in oversea MICE destinations? How do MICE planners meet clients’ demands of safety and health nowadays? What supporting policies and convenience that tourism & convention...
Read More
Mubarak Hamad Al Shamisi
Kate Chang
LC Tan
Lenny Jia

Expert’s Insights for MICE Market

What’s the perspectives of senior MICE experts for market recovery? What changes that Covid pandemic brings to the market? Large and comprehensive VS. Small and focused, which mode will be...
Read More
Robert Liu
Jeff Zhen
Lisa Xu
Tony Wan
Lenny Jia

China Hotel Performance outlook

Hotel Performance fluctuates with new cases and epidemic prevention and control, but is there any trend that can be tracked? What are the new findings of different hotel classess and...
Read More
刘博

Revenue Management In New Era Of Hotel Evolution

Revenue Management in new market situation, demand driven data analytics and new pricing position and management. Revenue Management strategy in uncertianty and best practice to drive innovation.
Charles Wang

What are the uptrend for China Distribution landscape?

Under the influence of the epidemic, hotels have launched a variety of direct sales and distribution methods: takeaway, live broadcast, pre-sale… After the epidemic, what changes have been made in...
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Loretta Chan
Alison Yang
Cathy Tao
Anson Lau
Malcolm Cheong
Vivian Yeh

Rise to the Challenge Hope for the Future

1. Destination Updates 2. Travel Safety 3. Our study and plan on students market 4. What can we do for you?
Kate Chang

China Hotel Performance outlook

Hotel Performance fluctuates with new cases and epidemic prevention and control, but is there any trend that can be tracked? What are the new findings of different hotel classess and...
Read More
Kaki Kwong

KEYNOTE SPEECH

Joon Aun Ooi

New Trends and Momentum in Development of Tourism in Post-Pandemic Era

Starting from current situation and changes of China’s tourism development in post-pandemic era, it analyzes how digital technology reconstruct the tourism operation service scene in a smarter way.
Tao Hui

Analysis of investment trends in China’s hotel industry

From the current situation of hotel industry development, hotel chain, scale, grade and investment situation to see the development trend of China’s hotel industry after the epidemic.
Shengyang Hu

KEYNOTE SPEECH

KaiChuang Chang

More to come