World Animal Protection is an international non-profit organization which has worked on animal protection for more than 30 years. Being active in 50 countries, World Animal Protection works with individuals, organizations and governments across the globe to promote animal welfare concept and practice. With the General consultative status at United Nations, World Animal Protection influences decision makers to put animals on the global agenda and prove the links between good animal welfare and successful sustainable development.

In order to protect wild animals which are affected by tourism, World Animal Protection has launched an Animal Friendly Tourism Initiative, calls for travel companies taking their social responsibility to reduce the negative influences of their travel business, and encourages them to become part of the animal-friendly solution. Now, over 200 travel companies worldwide have committed to elephant friendly tourism.

世界动物保护协会是一个国际性的非盈利组织，在全球50多个国家和地区开展动物保护工作，总部位于伦敦，拥有联合国的全面咨商地位，在联合国和欧洲议会设有常驻代表，在动物保护的理论研究和实践探索方面发挥全球引领作用。世界动物保护协会长期关注旅游行业为野生动物带来的影响，在全球发起“动物友好型旅游”倡议，倡导旅游企业履行应尽的社会责任，减少自身业务为野生动物带来的消极影响，为推动保护野生动物且多方共赢的旅游业而努力。目前，世界范围内已有超过200家知名旅游品牌加入这一倡议。