Market Introduction Program

ITB China Market Introduction Program


The ITB China Market Introduction Programe is designed for international travel industry professionals who have no experience with the Chinese travel industry so far. Companies or institutions who want to get first impressions of the Chinese travel industry, establish first contacts and get useful information in the Chinese market.

Our intention is to help you in establishing your company or product in the Chinese travel market. We have the experience and contacts that help you to make your expansion successful.

who should participate

International travel industry professional from outside of China who have no experiences with the Chinese travel industry so far but are keen to get first contacts and impressions of this dynamic industry and market.


what do you get

An individualised ITB China schedule managed by a dedicated contact person from ITB China comprising:

  • Onsite meetings (2-3) at local Shanghai offices of major Chinese agencies (daytime)
  • Invitation to the ITB China Opening Dinner (600 guests seated dinner)
  • Invitations to one evening networking function (evening)
  • One guided tour with selected Chinese key players at ITB China
  • Short presentation sessions organized and tutored by leading Chinese companies giving you first impressions on the Chinese travel industry (during exhibition times)
  • Access to all three exhibition and conference days
  • Shuttle service from hotel to venue (only from recommended hotels)



“It’s amazing to see how fast China is developing. The travel industry is no exception. The Chinese population adapts to digitals innovations probably faster than in any other nation in the world. Our trip to ITB China gave us precious insights into this exciting market – with an impressive number of start-ups popping up every day on the one side – and major companies like Ctrip continuously growing on the other side.”

– Michael Buller, Chairman of VIR

“ITB China is a refreshing and motivating trade fair. The tremendous pace of development that the Chinese companies present in a very confident way is contagious!“

– Sascha Nitsche, CEO, solamento Reisen GmbH


Inaugaural partner is the VIR –  an association that represents the interests of the digital travel industry in Germany. A large number of the most important industry players have joined them as members, such as amadeus, HRS and many more. Their members come from online travel agencies, supplier & tour operators, service & travel technology providers as well as start-ups.

participating companies