MICE and Corporate Travel

ITB China 2021 to spotlight on MICE & Corporate Travel

ITB China 2021 will be launching a MICE Travel Conference as part of the ITB China Conference program as well as a dedicated conference stage, the MICE Showcase, exclusively for industry experts to share the latest trends and market insights of China’s MICE and Corporate Travel market and its developments. The profile will be rounded off by a series of topic-based networking events, bringing together exclusively MICE and Corporate Travel stakeholders from China and around the world.

BLEISURE is becoming an industry new trend

More and more MICE and corporate buyers are not only buying traditional MICE and Corporate products such as hotels, convention venue, incentive tourism destinations, catering, transportation, etc., but are also searching for adventure and tailor-made travel product and services.

In order to meet the trend of Business + Leisure Travel, ITB China can provide MICE and Corporate travel buyers with more leisure travel product.


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Meet your Chinese partners at China’s biggest B2B exclusive travel trade show.

Increase your exposure

Elevate your presence among 17,000 industry attendees

Be a Buyer

Discover new products from all over the world covering all segments in a single trade show

Be a Visitor

Connect with the best industry experts in one place