Panel: Adventure Travel, is it the Future of Tourism?

16 May 2019
10:40 - 11:20
Founder, Kuaibangxing
Vice President, World Wildlife Fund
Director of Greater China, WTTC -World Travel & Tourism Council
Country Director, National Geographic Expeditions
Regional Director - Asia, ATTA

Panel: Adventure Travel, is it the Future of Tourism?

Adventure travel is outgrowing the mass travel sector at a pace of 4 to 1. This thirst for nature, culture, and activity is drawing travelers from all over the world to experience destinations on a deeper level. As Adventure Travel emphasizes value over volume, is focused on sustainability and caring for the planet, and drives more profits to the local level, could it be a solution for the future of global travel? The panelists in this session have a wealth of background and knowledge that can inform your efforts to bring a better experience to your customers, whether you are an operator or a destination. Please come and join us as we explore Adventure Travel – the future of travel.

Speaker:

Jack Liu
Jim Sano
Haybina Hao 
Fan Na
Dr. Jake Finifrock