Since the past cannot be recreated, how should China’s outbound tourism market embrace the future?

12 Sep 2023
11:10-11:50
CEO/Youxiake Travel
President / HCG Travel Group
Chairwoman China Chapter/European Travel Commission
PROJECT DIRECTOR / ITB China

Since the past cannot be recreated, how should China’s outbound tourism market embrace the future?

Since the restart of China’s outbound travel, the revenge consumption did not come as expected. The evolvement of the Internet economy and consumer habits, after 3-years of the epidemic, greatly affected travel behaviors from quantitative to qualitative changes. FIT, fragmented product, interest driven e-commerce, themed tours, customization, these consumer trends may work out a different China’s outbound travel market. Since the past cannot be recreated, how to embrace the future in the face of the new tourism situation and consumer trends?

Speaker:

Zheng Zheming
He Yong
Franka Gulin
Lydia Li