Sun is entirely responsible for the inbound tourism marketing business and helps tourism destinations with one-stop inbound travel solutions by integrating online and offline channels. He used to be the Chief Operating Officer of Ctrip Hotels Business Group and responsible for the online operation of northern China hotel business, including the hotel’s ranking, the pricing system and the development of service procedure. Before joining Ctrip through the Global Leadership Program, Sun worked as a supply chain manager for Amazon in the United States and engaged in oil-related business and engineering consultation for a Norwegian energy company. He also worked as a consultant for ERP in Norway to provide one-stop IT solutions for hotels. Sun graduated from Norwegian University of Science and Technology and obtained master degrees in Information Systems and Business Administration from Texas A&M University.