Mr. Joseph Xia established Yearth in 2017. Yearth is the next-generation hospitality alliance that empowers independent hotels and small chains through technology and shared resources. By leveraging on its loyalty program and digital marketing platform, Yearth can help alliance partner hotels increase direct bookings through a central channel, while allowing each hotel to retain its distinctive characteristics.
Mr. Joseph Xia has extensive experience in the hospitality and airline industry. In 2000, Mr. Joseph Xia joined Air China and accumulated his experience in the areas of ground operation, sales, revenue management, etc. In 2006, Mr. Joseph Xia joined Jin Jiang Inns as Revenue Management Manager and Deputy Director of Sales & Marketing, taking charge of revenue management, call center, frequent flyer program and sales, etc. Mr. Joseph Xia joined Shanghai Jin Jiang International E-Commerce Co., Ltd. as Vice President in Nov., 2010, he is in charge of Sales & Marketing, internet product, BI and Big Data.
Mr. Joseph Xia holds a Bachelor degree from Civil Aviation University of China and an MBA degree from Fudan University School of Management. Mr. Joseph Xia is also Visiting Lecturer of Travel & Tourism Department of Fudan University.