Maria Elena Rossi

Marketing and Promotion Director, The Italian Government Tourist Board

Maria Elena Rossi

Marketing and Promotion Director, The Italian Government Tourist Board

Biography

Maria Elena has been at the helm of the Marketing and Promotion Management Division of the Italian National Tourist Board since April 2018. Her duties involve the development, implementation and monitoring of marketing plans aimed at promoting tourism in Italy both nationally and internationally, cooperating with the Italian Regions, local authorities, trade organizations and other stakeholders in the tourism field. The Marketing Management Division that she supervises handles, in particular, fair and exhibitions and travel trade workshops, the coordination of promotional campaigns in the 28 foreign offices of the Italian National Tourist Board, the online and offline communication b2b and b2c, the marketing intelligence for the strategic positioning in the travel market. Since 2010 she is a lecturer at the University of Turin and the Eastern Piedmont University, where she teaches Tourism, Planning, Marketing Strategy and Destination Management. She published works and cooperated with many publications about the topic. Maria Elena was Public Relation Manager for L’Oréal in Milan, where she worked for both L’Oréal Paris and Garnier divisions. She was also an advisor for the strategic planning and marketing in Piedmont, before, during and after the Oliympic Games in Turin in 2006.

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