Prof. Dr. Wolfgang Georg Arlt is the founder and director of COTRI China Outbound Tourism Institute. He first visited the People’s Republic of China in 1978. From 1991-1999, he owned Inbound Tour Operator China-Europe. He is Professor for International Tourism Management at West Coast University of Applied Sciences in Germany (Heide). A visiting professor in several international universities, he is also a Fellow of the Royal Geographical Society, Researcher for the Japan Society for the Promotion of Science and Member of the United Nations World Tourism Organization (UNTWO) Panel of Tourism Experts.