ITB China is the largest B2B exclusive travel trade show in China
50 days online interaction provides an extended period to connect with more partners digitally
Pre-scheduled appointments match-made for your business with hand selected Chinese top buyers included in your registration
High diversity of buyers coming from leading travel companies throughout China
High quality attendees seeking for business opportunities in China
Various networking events during the days and in the evenings to enhance your meeting options at the event
The conference allowing you to get to know the Chinese market and the latest trends
Exhibitor Segments and Areas
ITB China sets up an individual floor plan for every event to meet the individual requests of its exhibitors. Currently the ITB China floor plan is divided into the following sections that you can choose from:
Statements
“Attending ITB China gives us the opportunity to be directly in touch with the main players of the Chinese market. They are all here, we have met them at ITB China and also in their Shanghai offices. So, for us, it’s a way of being able to connect with them in a relatively short time.”
Maria Elena Rossi, Marketing and Promotion Director, Italian National Tourism Board
“The Adventure Travel Trade Association (ATTA) has a long-standing relationship with ITB Berlin for over 9 years with an expanding exhibiting presence there. Every year ITB has been a great partner for the ATTA and we are excited to develop our partnership further here in China.”
Dr. Jake Finifrock, Regional Director, Asia, ATTA
“ITB China is an excellent platform to get in contact with special tour operators but also with the public attending the exhibition. Portugal and our region have been here since the first edition. I have to say it’s very well organized and we intend to come back next year as well.”
Vitor Silva, President of Turismo De Portugal
“For us, the ITB brand stands for history, tradition, a good reputation – so, very good quality shows. We would recommend ITB China to our colleagues and for all who want to promote their business in China.”
Aldo Elias, President of Camara Argentina de Torismo
“Day 1 was overwhelming, so many inquiries about our products at our booth. It was fascinating. So, it was a great first day. My report back to the main office really cements the fact, that it was a good choice to come here.”
Michael Smalley, Executive Vice President of Cruise America
“We brought along with our 7 partners from Los Angeles to ITB China this year. This is our third year at ITB China, the new Chinese travelers are much more certificated and very adventurous, which matches our destination and we are looking forward to welcoming new visitors from China in the years to come. ITB China is an excellent platform to re-connect with buyers as well as develop new business, and it’s a perfect setting for us as well as our partners that we brought from Los Angeles this year.”
Stephanie Nakasone, Senior Director, Tourism of Los Angeles Tourism & Convention Board
“We have been in ITB China for the third year, and we are the exclusive hotel partner for the second year. It’s been wonderful progress in ITB China for buyers and the quality of visitors.
ITB China is a great platform to meet with the buyers and friends, for networking and showcase your brands.”
Kitty Huang, VP – Customer Loyalty & Revenue Generation, Greater China of Wyndham Hotels & Resorts
“We are very happy to be here, ITB China is a platform to communicate with industry peers, and also exchange the travel resources. We met a lot of new faces and old friends here. We are sure to meet our expectation of participating ITB China.”
Guo Ming, COO of HH Travel, Ctrip
Be an Exhibitor
Meet your Chinese partners at China’s biggest B2B exclusive travel trade show.