Why Exhibit at ITB China

Why Exhibit at ITB China?

  • ITB China is the largest B2B exclusive travel trade show in China
  • 50 days online interaction provides an extended period to connect with more partners digitally
  • Pre-scheduled appointments match-made for your business with hand selected Chinese top buyers included in your registration
  • High diversity of buyers coming from leading travel companies throughout China
  • High quality attendees seeking for business opportunities in China
  • Various networking events during the days and in the evenings to enhance your meeting options at the event
  • The conference allowing you to get to know the Chinese market and the latest trends

Exhibitor Segments and Areas

ITB China sets up an individual floor plan for every event to meet the individual requests of its exhibitors. Currently the ITB China floor plan is divided into the following sections that you can choose from:


Be an Exhibitor

Meet your Chinese partners at China’s biggest B2B exclusive travel trade show.

Increase your exposure

Elevate your presence among 17,000 industry attendees

Be a Buyer

Discover new products from all over the world covering all segments in a single trade show

Be a Visitor

Connect with the best industry experts in one place