The New Rules of Attraction: How Overseas Destinations Adapt to Changing Demands of Chinese Travelers

27 May 2025

14:20-15:00

Jessie Zhai

Head of Corporate Branding / Trip.com Group

Charlie Li

CEO / TravelDaily

Mr. Achraf Fayda

CEO / Moroccan National Tourist Office

Zhang Lei

GM / United (Beijing) International Travel Service Co., Ltd.

Ludivine Destrée

Senior Marketing Manager and China Expert / European Travel Commission

The New Rules of Attraction: How Overseas Destinations Adapt to Changing Demands of Chinese Travelers

This session will focus on three core topics:

1. China Market Recovery: What Are Different Destinations Seeing and Doing?
2. Generational Shifts: How Are Chinese Travelers Evolving—and What Does It Mean for You?
3. Strategic Differentiation: How Can Destinations Stand Out and Win?

Speaker:

Jessie Zhai	Charlie Li	Mr. Achraf Fayda
Zhang Lei	Ludivine Destrée