Understanding the Adventure Traveller

Understanding the Adventure Traveller

Adventure travellers are not a one-size-fits-all market—preferences, expectations, and travel behaviors vary significantly across different source markets.

This panel discussion brings together experts from tourism boards, buyers, sellers, and industry associations to share insights on what drives adventure travellers and how different regions approach adventure travel. Panellists will explore key market trends, traveler expectations, and strategies for tailoring experiences to specific source markets.

Speaker: