Wei Yuan

As a cross-cultural strategic consultant in Africa, she has been deeply cultivating the African market for nearly 20 years, and has been committed to China-Africa business cooperation and cultural exchanges for a long time. She actively promotes the “going out” of Chinese enterprises and supports the “introduction” of African resources, and builds a bridge of mutual trust through localized development and two-way empowerment. At the same time, she actively promotes the dissemination of Chinese culture in Africa and the recognition of African culture in China, advocates two-way interaction and win-win development, and plays an active role in the fields of exhibition economy, branding and cultural connection.