Jenny .Ding

Ms Wei Ding, with 27-year professional experience in culture and tourism industry, is a distinguished expert in culture and tourist destination marketing, high-end customization, B&B homestay hostels and campsite operation, and human resources training. Being the national-level expert of China’s Ministry of Culture and Tourism, the members of think tanks for tourism in various provinces, and the visiting professors of multiple institutions and colleges, she has been involved in writing and compiling many textbooks on tourism. She has been awarded the National Gold Medal Tour Guide, the Chief Technician in Tourism, and the Contribution Prize on Education for Tourism in the first China International Import Exposition. She is the Area Sales Director of the Shanghai Bravo International Travel Service Co., Ltd, one of the business partners of the Kruger Cultural Tourism, one of the founders of Manyue Tourism Group (NGO), and the co-founder of Gold-Medal Tour Guide Alliance. Her expertise has driven the innovation and cross-industry integration in tourism.