Biography
Roy is a leading expert in Chinese outbound tourism with a B.A. in “Business in Asia” from Haifa University and language studies from SHNU in Shanghai. He developed the Chinese market for Dan Hotels and was honored with the CTW Award. In 2019, Roy joined Israel’s Ministry of Tourism to open the Shanghai office, now overseeing the entire Greater China region. He was named one of China’s top 16 travel industry influencers by *Travel Link Daily* (2020) and earned a WARC Bronze Award (2022) for his innovative “Experience Now – Travel Later to Israel” campaign.
All session by Roy Kriezman
Welcome back, Israel is waiting for you !
11:00-11:20