ITB China Buyers Circle

The ITB China Travel Trends Report (TTR) provides an in-depth analysis of current trends and developments in the Chinese travel market, offering invaluable insights into Chinese travelers’ behavior, preferences, emerging destinations, and market dynamics.

Tourism Economics, an Oxford Economics company, provides trusted industry research and forecasting to more than 500 travel businesses and destinations worldwide. Its projections are widely used in strategy, investment, and policy analysis. Trip.com Group, a leading global one-stop travel service provider, contributes deep transaction-level intelligence and consumer demand signals from its extensive outbound and inbound travel platforms.

Drawing on these data strengths, a quantitative survey of 1,400 ITB China Buyer Circle members, and in-depth interviews with senior industry stakeholders, the report provides a thorough analysis of the future of travel in China, helping global travel professionals adapt to a rapidly changing market.

Click here to download the report..

The ITB China Buyers Circle is simultaneously launching a series of offline networking and content events among Chinese buyers throughout the year. These events regionally take place all over China and focus on different target topics.

The latest kick-off event took place in Wanning, Hainan Province, China’s famous island holiday destination. Attendees from 50 leading Chinese travel agencies participated and shared their knowledge on the topic of the development opportunities of Islands’ adventure travel of Chinese travelers. CLICK to check more details