English
简体中文ITB China 2025 Conference Program
Spotlight Key Trends and Innovations in the Chinese Travel Market
ITB China conference will cover key themes, including China Outbound Travel, China Inbound Travel, Hotel and Hospitality, MICE & Business Travel, Themed & Customized Travel, and Travel Tech Innovation. These topics will be explored through a series of keynote speeches, industry dialogues, executive interviews, and panel discussions. Attendees will gain actionable insights from global and local travel leaders across three dynamic stages: Conference Room A, Conference Room B, and the Presentation Hub. ITB China Conference will be organised in cooperation with ITB China’s co-host and partner TravelDaily.
Day 1 (May 27) – Opening Speech & China Outbound Travel & Travel Tech Innovation
Day 2 (May 28) – China Inbound Travel & MICE and Business Travel & Themed and Customized Travel & Travel Tech Innovation
Day 3 (May 29) – Hotel and Hospitality & Themed and Customized Travel & Education and Training
Please find below the ITB China Conference Program which takes place at the Conference Area. On floor we will have another stage – the Presentation Hub.
Conference Room A
Conference Room B
Presentation Hub
Conference Room A
Day 1
27 May 2025
Day 2
28 May 2025
Day 3
29 May 2025
10:50-11:10
Keynote
Senior Director of International Promotion Asia / Africa / Tourism Malaysia
Towards Visit Malaysia Year 2026
Madam Nuwal Fadhilah Ku Azmi
Trends in 2025 Tourism: The Inbound Travel Boom and New Market Changes
1、2025 Inbound Tourism Inbound tourism is hot in 2025. Travelers want flexible itineraries. The market is fast-paced. 2、Insights into Supply and Demand Patterns -Hotel Sector: Analyze occupancy rates and revenue... Read More
Xing Xiong
11:30-11:50
Keynote
Vice President of Tencent Cloud, Head of Tencent Smart Tourism / Tencent
Chinese Outbound Tourism, what does the future hold?
Chinese outbound tourism is rebounding quickly as a key source of travellers for global and regional destinations. But what growth can be expected beyond this recovery? Will China continue to... Read More
Michael Shoory
14:20-15:00
Panel
CEO / TravelDaily
GM / United (Beijing) International Travel Service Co., Ltd.
Head of Corporate Branding / Trip.com Group
CEO / Moroccan National Tourist Office
Senior Marketing Manager and China Expert / European Travel Commission
The New Rules of Attraction: How Overseas Destinations Adapt to Changing Demands of Chinese Travelers
This session will focus on three core topics: 1. China Market Recovery: What Are Different Destinations Seeing and Doing? 2. Generational Shifts: How Are Chinese Travelers Evolving—and What Does It... Read More
Charlie Li
Lei Zhang
Jessie Zhai
Achraf Fayda
Ludivine Destrée
15:00-15:40
Panel
Buyers Manager / ITB China
Founder / LAZY CAT TRAVEL
Managing director / Kazakh Tourism
Youxiake Internation Travel Service Co.,Ltd./GM OF OUTBOUND TRAVEL DEPT.
CEO / HCG International Travel Group
New Products + New Grouping Models + New DMCs = The Emerging Trends of Group Tours
“As the tourism market recovers and younger generations drive new demand, traditional group tours are undergoing a transformation. From innovative product designs and flexible grouping models to the rise of... Read More
Sheryl Jiang
Jun Zhao
Shyryn Mussina
ALAN LI
Yong He
15:40-16:20
Panel
Special Commentator for People's Cultural Tourism & Special Researcher for the Phoenix Network Tourism Think Tank / Founder of the Shenzhou Travel Hundred Person Club
Founder & CEO / ZHIKETONG TECHNOLOGY
Founder and CEO / 6 RENYOU Tailor-made Travel
Vice President / Tuniu.com
Chairman / Xinjiang China International Travel Service Co., Ltd
From Customer Acquisition to Precision Conversion: The Evolution of New Media Strategies
This session will explore how to effectively boost conversion rates through new media platforms and private domain strategies, sharing successful case studies and practical tips.
Yuanshan Xiao
Hua Liu
Jianqiang Jia
Zhanzhao Zhu
Di Zhou
Decoding the Revival: Air Travel Resurgence & Hospitality Trends Behind the Numbers
Tracking tourism recovery through global flight capacity and hotel booking data, revealing insights into consumer confidence rebound and structural changes in the industry.
Hanming Li
WTTC’s Tourism Economic Impact Report: Global Trends & China’s Outlook
This presentation will provide an overview of WTTC’s latest Travel & Tourism economic impact data for both the global landscape and China, covering key indicators such as GDP contribution, employment,... Read More
Sarah Wang
10:40-11:20
Panel
Buyers Manager / ITB China
Director of Marketing & Branding / APPLE VACATIONS SDN BHD
Head of Reservations and Operations, Wendy Wu Tours
General Manger / Asian Trails
Korea Association of Travel Agents / Vice Chairman
Serving Diverse Overseas Markets: Product Innovation for China Inbound Tourism
As one of the countries with the most rich and diverse tourism resources, how can China design differentiated products and service experiences tailored to the cultural backgrounds, consumption habits, and... Read More
Sheryl Jiang
Jeslynn Wong
Nicole Borg
Justin Culkin
CHANG YUJAE
11:20-12:00
Panel
Director / ITB China
Travel Industy Head, Large Customer Sales, China / Google
Director of the international Exchange & Cooperation Division / Chongqing Municipal Commission of Cuiture and Tourism Development, China
Director of Foreign Exchange and Cooperation Division / Department of Culture and Tourism of Guangxi Zhuang Autonomous Region
Professor, EMBA director / Antai College of Economics & Management,Shanghai Jiao Tong University
Going Viral Overseas: Social Media Strategies and Content Codes for Inbound Destinations
China’s inbound tourism market is thriving in its golden era, yet this is only the beginning of an exhilarating journey. As international travelers venture deeper into China’s vast landscapes, from... Read More
Lydia Li
Tony Li
Yanli Chen
Cai Wei
Claire Zhou
14:00-14:30
Dialogue
CEO / TravelDaily
Managing Director / DESTINATION VERONA & GARDA
Level ll Inspector / Hangzhou Municipal Bureau of Culture, Radio, TV and Tourism
Dialogue with Hangzhou & Verona: The Renewal Journey of Cultural Destinations
Hangzhou and Verona—twin iconic cultural powerhouses from East and West. As cultural tourism enters a new era marked by personalization and digital innovation, Join this Special ITB China dialogue between... Read More
Charlie Li
Luca Caputo
Yufeng Liu
14:30-15:10
Panel
Deputy General Manager / China Travel Service (H.K)ltd.
Vice President / LN HOSPITALITY
Executive Director / Shanghai China International Travel Service Ltd.
Vice President / Alibaba Fliggy
Leveraging Overseas China Trends: Pathways to Sustainable Growth in Inbound Tourism
The Chinese inbound tourism market is ushering in unprecedented attention and growth opportunities. Against this backdrop, key players in the service chain—such as hotels, airlines, travel agencies, and OTA platforms—must... Read More
Gloria Wu
Daisy Shu
Zheng Wang
Tyrion
Empowering Rural Communities: The Impact of the Best Tourism Villages by UN Tourism Initiative
The keynote will present the Best Tourism Villages by UN Tourism initiative, focusing on the practical approaches adopted by rural villages to empower communities, preserve heritage, and build sustainable economies.... Read More
Federica IELLICI
Alibaba Rural Public Welfare Tourism Practice
Alibaba, in partnership with Fliggy, has launched the “Discover Rural Beauty” Rural Tourism Digital Enhancement Initiative, driving the digital transformation of rural cultural tourism through technology, industry, and talent revitalization.... Read More
Tyrion
15:50-16:30
Panel
General manager of CSR / Alibaba Fliggy
Member of the CPC Kaihua County Committee; Director of Kaihua Root Palace Buddhist Culture Tourism Zone Development Center; Party Secretary of The Bureau of Culture, Radio, Television, Tourism and Sports / Kaihua County
Producer / Xi You
Deputy Secretary-General / Shanghai United Foundation
Senior Social Responsibility Specialist at Alibaba Group / ALIBABA
Programme Officer / UN Tourism
Revitalizing Rural Tourism in a Global Context: Resource Activation, Digital Transformation, and Product Marketing
Frank He
Genliang Wu
Yinlun Zhu
Vicky
Quan Gao
Federica IELLICI
16:30-16:50
Keynote
Deputy Director / Zhejiang Provincial Department Of Culture Radio Television And Tourism
Metrics & Momentum: China’s Luxury Hotel Recovery & Guest Spending Patterns
Presenting China’s luxury hotel metrics in domestic market and inbound travel market, analyzing service innovations for boosting booking frequency (e.g. cultural experiences) and spending per trip (e.g. membership tiers), while... Read More
Xueying Dai
10:20-11:00
Panel
Planning Director / TravelDaily
Secretary of the Party Branch, Executive Director, General Manager / Shanghai Ruijin Hotel Co., Ltd.
VICE PRESIDENT- SALES & MARKETING ASIA PACIFIC / THE LUX COLLECTIVE
Producer / Xi You
Director Greater China / Relais & Chateaux
Integrating Local Experiences into Hotels – How to Expand Core Competitiveness Beyond Accommodation
Hotels have traditionally competed on quality service and prime location. Today, as guests seek for immersive travel and more personalized experiences, hotels are evolving into platforms for local cultural engagement.... Read More
Echo
Natalie Chen
Sandy Shen
Yinlun Zhu
Ruby Jin
11:00-11:40
Panel
Planning Director / TravelDaily
Founder/CEO / FROMMAX
Senior Brand Marketing Expert / NA
General Manager of Brand Product Department / JinJiang Hotels China Region
Hotel Group Brand Strategy – Does More Brands Mean More Profit?
Echo
Jun Yuan
Vivian Yeh
Kerwin Shen
AI in the Hospitality Industry – Turning Deep Data into Superior Guest Experiences
As guest expectations continue to grow for seamless, personalized, and intelligent service, hoteliers must rethink how they collect, manage, and apply their data. This keynote explores how the next wave... Read More
Cindy HEO
Conference Room B
Day 1
27 May 2025
Day 2
28 May 2025
Day 3
29 May 2025
14:00-14:40
Panel
Industry Community Manager / 36Kr
Retail, Comsumer product & Hospitality Industry Solution Director / AWS(Amazon Web Servive)
General Manager of PR / Mafengwo.com
CEO / Smart Guide
Deputy General Manager / Application Specialist for Quadruped Robots/DEEPRobotics
What new sparks will be ignited when AI meets tourism services?
Examining platforms like Ctrip and Mafengwo, this session explores how AI optimizes travel service chains through AI-powered customer service, personalized recommendations, and supply-demand matching, enhancing both user experiences and business... Read More
Cathy Yu
Darren Huang
Jian Wei
Jan Dolezal
York Ge
14:40-15:20
Panel
Executive Director / AWEASIA
Founder / The Metaverse Project
Co-founder, Vice President & COO / Visionstar Information Technology(Shanghai)Co., Ltd
PICO VIDEO Operation Lead / Bytedance
A two-way Journey of Digital Travel and Extended Reality (XR)
Co-organized by ITB China x AWE Asia, this panel is focusing on the deep integration and innovative application of XR technologies within the broader tourism and cultural industries. The discussion... Read More
Shan Liu
Ethan Tang
Yi Tu
Junjie Xiong
15:20-15:40
Dialogue
Planning Director / TravelDaily
General Manager, FlyZoo Hotel / Alibaba Future Hotel Management (Zhejiang) Co, LTD
General Manager of Tmall Genie Future Hotel / Intelligent Connectivity Department, Alibaba Group
Future Hotel Trends and Opportunities in the Hotel Industry
Echo
Zoe Zhu
Shelly Shen
15:40-16:00
Dialogue
Exploring Future Innovation Pathways: Smart Robotics in Hospitality
Echo
Gang Sun
Yongbo Zhao
Empowering Hotels with Technology: From “Pseudo-Smart” to “Authentic Experience”
Addressing the pain point of high investment and low returns in the hotel industry’s “pseudo-smart” initiatives, TCL and Hampton have centered their efforts on smart TVs. By integrating AI voice... Read More
Echo
Long.Wen
Allen Lin
16:30-17:30
10:00-11:00
Panel
Managing Director / CR Solution China
Board Member / SITE Australia New Zealand
Managing director / MICE MAGNET ASIA
China Travel Service (H.K)ltd. / Deputy General Manager
A New Driving Force in MICE: The Role and Opportunities of Cultural Experiences
As cultural experiences evolve from optional add-ons to strategic differentiators inalobal MICE, this forum explores their transformative power. By examining culturalsymbol commercialization, risk-intelligent venue innovation, and experience legacythrough lP monetization,... Read More
Raymond Qian
Sarah McDonald
Jeff Fongmool
Gloria Wu
11:00-12:00
Panel
Owner-Principal / Huizhan BEN
Founder & CEO / (UK) Mason Events Management Limited
General Manager / Meeting Innovations and Excellences China
President / HIMICE Communications Group
New Trends and Business Opportunities in China’s Outbound MICE Events
What are the latest trends and needs of enterprises and governments going global to organize conferences and forums, exhibitions and promotional roadshows, and marketing activities? What are the expectations of... Read More
Tony Xu
Shirley Zheng
Hao Wang
Daniel Shen
14:00-14:45
Panel
Founder / China Business Event Industry Committee，CCPIT-CSC
Deputy Secretary / Guangdong Manufacturers Association
Vice-President / Canton chamber of commerce in kenya
Member / China Association of Small and Medium Commercial Enterprises
Vice-President / All-China Federation of Industry & Commerce Chamber of Urban Infrastructure
President / Istituto Italo Cinese
Global Interaction：How Associations Can Promote Win-Win Outcomes in the Exhibition/Conference Economy from a Global Perspective？
1) Global interaction and cross-border cooperation Business associations integrate resources through cross-industry exchanges, forums and other activities, promote enterprise cooperation and innovation, promote the upgrading of business models, and realize... Read More
Alicia Yao
Yifan Bai
Wei Yuan
Baozhen Yang
Li Zhou
Maria Rosa Azzolina
14:45-15:30
Panel
Category Procurement Manager / Leading Internet Company
General Manager / SPACElogic Pte Ltd
Purchasing Manager / One Shanghai Manufacturing Company
Purchasing Manager / One Multinational Consumer Goods Company
General Manager / Hanwei Group
Building Global Partnerships: Effective Supplier Selection for Business Travel and Activities
The trend of companies going global is becoming increasingly prominent, and choosing the right global business travel and overseas event service providers is both a key focus and challenge. This... Read More
Matt Zhou
Terence LAI
Jia Yu
Sophia Lai
Qian Jin
AI-Powered Corporate Travel Management: Virtual Reality or Business Reality?
Ruizhe Zhou
Ocean Liu
16:30-17:30
10:20-11:00
Panel
Account Director, Greater China / Virtuoso
Director of International Operations / Department of Culture and Tourism- AbuDhabi
Vice President & Songtsam International Travel General Manager / Songtsam Group
Brand Marketing Director / HHtravel
Experiential Luxury: What Are Chinese High-End Travelers Really Looking For?
1、how is the definition of “luxury” evolving among Chinese high-end travelers? 2、Can you share real-world examples of immersive, personalized, and culturally rich experiences that resonate with Chinese luxury travelers? 3、Over... Read More
Jun Shen
Abdulla Yousuf Mohamed
Soliman MA HAN
Diana Dai
Emerging Trends in Adventure Tourism
This session will explore the latest trends reshaping the landscape of adventure travel from the Adventure Travel Trade Association’s latest Adventure Travel Industry Snapshot report. Gain insights into the hot... Read More
Hannah Pearson
11:15-12:00
Panel
Regional Director APAC / Adventure Travel Trade Association (ATTA)
Business Development Manager-China / Aurora Expeditions
Vice President / Thai Ecotourism and Adventure Travel Assocation
Director Greater China / Switzerland Tourism
Director / Chinese National Geography Scientific Expeditions
Understanding the Adventure Traveller
Adventure travellers are not a one-size-fits-all market—preferences, expectations, and travel behaviors vary significantly across different source markets. This panel discussion brings together experts from tourism boards, buyers, sellers, and industry... Read More
Hannah Pearson
Yoyo Wen
Parichat Suntararak
Daniela Chiani
Rio Chen
Presentation Hub
Day 1
27 May 2025
Day 2
28 May 2025
Day 3
29 May 2025
13:30-13:50
Director, MICE, Mainland China / Hong Kong Tourism Board
Hong Kong, Where you can achieve MORE
Hong Kong stands as the World’s Meeting Place, and a preeminent global business hub. The Hong Kong Tourism Board is delighted to showcase Hong Kong’s unique advantages and a wide... Read More
Rebecca Zhu
13:50-14:10
Keynote
General Director of the Mexico City Promotión Institute / Mexico City Ministry of Tourism
Presentation by Mexico City Ministry of Tourism
Jennie Shrem Serur
VFS Global – Making Cross Border Mobility Simple and Convenient
VFS Global, as the world’s leading government services partner, helps governments worldwide optimize cross-border travel management through digital solutions. VFS Global offers three core services: smart visa systems that improve... Read More
Rishi Das
14:30-14:50
Keynote
Head of International Markets / Visit Brasil - Brazilian Tourist Board
There is no place like Brazil: nature and culture
Brazil is a land of breathtaking landscapes, from the vast Amazon rainforest to the massive Iguaçu Falls and the vibrant city of Rio de Janeiro. Its rich cultural heritage is... Read More
Alisson Braga de Andrade
14:50-15:10
Dialogue
Reimagining Air Routes with AI: How Smart Flight Network Design Is Transforming the Industry
This speech focuses on the application of AI in the field of air travel itinerary splicing. It begins by introducing the current applications of AI in the tourism industry, then... Read More
Sandy LI
Brice Zhou
AI+XR empowers cultural tourism scene
S-instant is a science and technology company dedicated to creating the XR Universe of “Realism and Reality – All Things Come to Life” through cutting-edge science and technology and unlimited... Read More
Cici Cai
New Horizons of Culture and Tourism – The Path to Breaking Through in Digital Marketing
Committed to replicating the real world with virtual reality technology and bringing about a new lifestyle change, the company delves into cutting-edge technologies such as artificial intelligence, cloud computing, real-time... Read More
Caiyun Xu
Coffee Robot
Shanghai Hi-Dolphin Robot Technology Co.,Ltd., founded in 2018, is a world-leading high-tech enterprise, a pioneer in artificial intelligence and internet+ in Shanghai, and a postdoctoral research workstation in Shanghai. Its... Read More
Zhaolin Han
15:54-16:02
Keynote
General Manager / Guangdong Gloryview Cultural Tourism Digital Technology Co., Ltd
Next-Gen Cultural Tourism: AI & Metaverse-Driven Immersive Experiences
Driven by innovation, we are committed to creating a new digital ecology that integrates virtual and physical, culture and tourism. We brings together elite teams from cultural tourism, information technology,... Read More
Iris Chen
15:30-16:34
Travel Innovator’s Pitch
The Travel Innovators Pitch, is a high-energy platform where eight handpicked tech companies will present their groundbreaking products and solutions to an audience of investors, tourism leaders, and media. Each... Read More
Play Is Power: Unlocking GreenEnergy and Engagement in Tourism
Happy Power is an interactive installation system that converts play behavior into green energy. Ideal for tourist destinations, urban plazas, and hotels, it enables visitors to generate electricity while playing,... Read More
Becca Liu
16:18-16:26
VP of Marketing / KUSA Technology(Shanghai)Co.,Ltd.
Unmanned Sweeping Robot
KUSA TECH’s Autonomous Robot integrates road sensing and operational awareness with AI-driven planning, achieving centimeter-level edge cleaning and intelligent obstacle avoidance while accurately recognizing traffic lights. Its features include an... Read More
James Jin
Agents Cloud+BuffGPT Reshaps New Vitality in the Cultural and Tourism Industry
Agents Cloud+BuffGPT aims to create a new generation of AI intelligent services for the cultural and tourism industry, covering digital guided tours, order processing, live marketing reverse flow, guided likes... Read More
Zhusen Zhou
Creative B2B Travel Supply Chain Platform — Empowering a New Outbound Travel Experience
Innovative Supply Chain Solutions Empowering a New Business Travel Experience Data Insights Pain Point Analysis Systematic Solutions for Group Bookings and MICE Demands Upgraded Targeted Procurement Model Case Studies of... Read More
Baichuan Hu
Expedia Group: Shaping the Future of Travel
Join this session – led by Zoe Yang, VP of Data and AI at Expedia Group – for a discussion around how Expedia Group is shaping the future of travel.... Read More
Zoe Yang
Breaking Borders: How Cross-Border Payment Innovations Are Reshaping Global Travel
In the post-pandemic era, the aviation and travel industry faces a critical contradiction: the exponential growth of cross-border payment volumes versus the inefficiencies of traditional settlement systems. As businesses embrace... Read More
Brian Zhang
Welcome back, Israel is waiting for you !
Israel offers a unique and diverse tourism experience, blending ancient history with modern innovation. From the sacred sites of Jerusalem to the vibrant beaches of Tel Aviv and the natural... Read More
Roy Kriezman
Presentation from Diriyah
Diriyah is a historical and cultural gem of Saudi Arabia, located northwest of the capital Riyadh. Known as the “Birthplace of the Kingdom,” it is a UNESCO World Heritage Site... Read More
Naif Awlia
11:40-12:00
Dialogue
Global Head of B2B Travel / Visa
Senior Vice President and Global Head of Card Business / Nium
Towards B2B Travel 2.0: Challenges and Opportunities for Airlines Payments and Distribution
As B2B travel rapidly evolves beyond traditional models, airlines are facing seismic shifts in payments, distribution, and their relationships with travel agents. In this forward-looking session, an expert from Nium... Read More
Tania Platt
Mark Anthony Spiteri
13:30-14:10
Panel
Buyers Manager / ITB China
Vice President / GZL INTERNATIONALTRAVEL SERVICE LTD
general manager / Shanghai Dongli Retirement Club
Ctrip Agile Project Department, Business Director / Trip.com
Professor and Vice dean of School of Social Development and Public Policy / Fudan University, TWAS Young Affiliates
Redefining the New Silver Travelers: Capturing China’s Trillion-Yuan Senior Tourism Opportunity
As China accelerates into an aging society, a new wave of senior travelers is emerging—well-off, time-rich and passionate about travel, This “New Silver Generation“ is redefining traditional views of older... Read More
Sheryl Jiang
Zhihui Ye
Ping Li
Xuefei Zhang
Ke Shen
14:10-14:50
Panel
Associate Professor of Marketing / FUDAN SCHOOL OF MANAGEMENT
Senior Director / UnionPay
Director of Development China / Small Luxury Hotels of the World
Head of Cooperation / Andalucía Tourism Board
Vice President of Alibaba Cloud Intelligence Group's Lingyang / Alibaba Cloud Intelligence Group's Lingyang
Sustainable Travel: A New Paradigm for Tourism from a Global Perspective
This roundtable forum aims to explore new global pathways for sustainable travel, focusing on three key dimensions: “technology empowerment, cultural leadership, and global collaboration.” AI and digital technologies are reshaping... Read More
Prof Lin Chen
Yajuan Sui
Janet Bao
Antonio Martín- Machuca
Murphy Lin
14:50-15:30
Panel
Deputy Editor of Shanghai / CHINA TRAVEL TRADE MEDIA
General manager / Shanghaibamboo international travel agency
China Regional Director / San Francisco Travel Association
Head of Visit Finland Greater China & Southeast Asia / Visit Finland
Founder / General Manager / AGO Camp-America International Travel Services INC.
Educational Travel: Golden Opportunity or Hidden Trap for Travel Agency Evolution
Lily Bai
Lu Yong
Tina Yao
David Wu
Song
15:30-16:10
Panel
Co-founder / Cheese Tour (Shanghai) International Travel Service Co., Ltd.
Director of Operations Management Center / One Tour
Founder / ZHIHEYILV
General Manager / Ese Trip
Secretary-general / CUSTOM TRAVEL BRANCH CHINA ASSOCIATION OF TRAVEL SERVICES
Business partner, Kruger Cultural Tourism / Area Sales Director, Shanghai Bravo International Travel Service Co.
The Competitive Landscape of Customized Travel: From Boutique to Scalable – Who Will Lead the Tailored Tourism Race?
Kevin Ni
Jessie
Hubery Fan
Yiming Liu
Kevin Zhang
Jenny Ding
16:10-16:50
Panel
Founder / IMP Travel
Explora Journeys China Business Relationship Lead, China
Director of Sales and Marketing, North China / Royal Caribbean Cruises
Director Sales / Oceanwide Expeditions
Exclusive Representative in Asia / Delfin Amazon Cruises
Commercial Director - Asia / HX Expeditions
Sailing the World: Redefining Cruise Travel for Chinese Travelers
From chasing the Northern Lights to exploring the Amazon rainforest, cruises are no longer limited to Japan or Korea. They’re evolving into immersive, global lifestyle journeys.
Roger Shou
Wendy Song
Alan Li
Florian Piper
Elena Chen
Joe Zou
10:00-12:45
EAST STAR EVENT MANAGEMENT, Managing Director / SITE China, President
Director / ITB China
Partner / Beijing Union Trust Information Technology(UTEC)
Deputy General Manager / China CYTS M.I.C.E. (Shanghai) Service Co., LTD.
Board Member / SITE Australia New Zealand
Deputy President, China / SITE
1st SITE China Young Talent Challenge
Welcome Speech by SITE China
Welcome Speech by ITB China
Case Presentation & Juries' Comments
In collaboration with SITE China, ITB China, the MICE & TMC Branch of the Shanghai Tourism Industry Association, and the Exhibition Education & Training Committee of CCEES, the 1st SITE China Young Talent Challenge will spotlight the next generation of aspiring MICE leaders. This competition encourages young talents to showcase their most innovative ideas based on a fictitious brief, driving fresh perspectives within the industry. The overall winner will be announced on site at ITB China 2025 after the final competition for the grand prize.
Welcome Speech by ITB China
Case Presentation & Juries' Comments
In collaboration with SITE China, ITB China, the MICE & TMC Branch of the Shanghai Tourism Industry Association, and the Exhibition Education & Training Committee of CCEES, the 1st SITE China Young Talent Challenge will spotlight the next generation of aspiring MICE leaders. This competition encourages young talents to showcase their most innovative ideas based on a fictitious brief, driving fresh perspectives within the industry. The overall winner will be announced on site at ITB China 2025 after the final competition for the grand prize.
Lisa Xu
Lydia Li
Fan Yang
Celine Zhang
Sarah McDonald
Jackson Wang