ITB China 2025 Events

ITB China Events - the perfect place to network

ITB China’s one main pillar is “Networking”. Together with our partners we offer many different kind of events that facilitate networking and help you to meet industry peers in a different setting and exciting atmosphere.

Day 1
26 May 2025
Day 2
27 May 2025
Day 3
28 May 2025
Day 4
29 May 2025

Opening Dinner


Malaysia Tourism Promotion Board (Tourism Malaysia)
by invitation only

The 2025 ITB China Opening Dinner is a premier business networking event that brings together 700 senior travel industry representatives from around the world and across China, providing all participants with a platform to establish professional and business connections.

Dutch Wooden Shoe Workshop


GOEUGO International Limited

Ethiopian Dance Performance and Coffee Ceremony


Ethiopian Airlines Group

Visit our booth to experience vibrant traditional dances and indulge in a rich Ethiopian coffee ceremony!

Opening Ceremony and Ribbon Cutting

The opening morning of the exhibition will feature a traditional-style opening ceremony, welcoming attendees from around the world with a grand and prestigious lineup.  

Hubei Culture and Tourism Lunch Networking Session


Department of Culture and Tourism of Hubei Province
by invitation only

This exclusive event for international buyers and media showcased Hubei's UNESCO World Heritage sites (Yangtze Three Gorges, Shennongjia) and cultural gems (Wudang Mountain, Yellow Crane Tower). Guests enjoyed local tea, cuisine, and performances while building valuable industry connections.

Press conference -I’m nomad-a new trend in tourism


Tourism development support fund of the Kyrgyz Republic

Sip & Discover: Hong Kong Iced Lemon Tea Cocktail Experience


Hong Kong Tourism Board

Discover Hong Kong’s vibrant flavours at booth P17!
Invigorate your senses with a sip of a refreshing cocktail – a twist of Hong Kong’s iconic cha chaaan tang signature Iced Lemon Tea with a splash of liquor. As you savour the Hong Kong surprise, immerse yourself in the rich and diverse cultural offerings of Hong Kong that makes the city a rewarding destination for business events. Connect with industry counterparts, discover new opportunities, and enjoy this delightful tasting journey. Don’t miss out on this unique blend of networking and flavours!

C-Talks

by invitation only

CEOs of China's leading outbound travel enterprises joined senior representatives from global tourism boards to explore win-win collaboration models. The high-level dialogue focused on enhancing market-destination synergies to drive the quality and sustainable development of China's outbound tourism amid current global complexities.

Aftershow Sundowner

The Aftershow Sundowner party is a meticulously planned business networking event organized by the hosts for all exhibition attendees. Held on the first afternoon of the exhibition with premium beverages, it presents an exceptional opportunity to connect with industry peers and expand business prospects.

Press conference -Montenegro Workshop


National Tourism Organisation of Montenegro

Travel Innovators’ Gathering


Tencent

The innovation journey will culminate in the Travel Innovators’ Gathering, a relaxed yet impactful networking event sponsored by Tencent Smart Tourism. This exclusive evening will bring together all Forum speakers, pitch participants, investors, jury members, and professionals from across the travel and tech industries for informal exchanges and collaboration-building in a more personal setting.

Beijing Night


Beijing Municipal Bureau of Culture and Tourism
by invitation only

Co-hosted by ITB China and Beijing Municipal Bureau of Culture and Tourism, this exclusive evening for international buyers and media masterfully blends culture with commerce. Set in an ambiance of Beijing's timeless elegance, the event features captivating Peking Opera performances showcasing China's cultural heritage, accompanied by a curated selection of authentic Beijing cuisine.

Dutch Wooden Shoe Workshop


GOEUGO International Limited

Ethiopian Dance Performance and Coffee Ceremony


Ethiopian Airlines Group

Visit our booth to experience vibrant traditional dances and indulge in a rich Ethiopian coffee ceremony!

Press conference- Tourism Seminar


Ethiopian Airlines Group

Product Overview Session


GOEUGO International Limited

Sip & Discover: Hong Kong Iced Lemon Tea Cocktail Experience


Hong Kong Tourism Board

Discover Hong Kong’s vibrant flavours at booth P17!
Invigorate your senses with a sip of a refreshing cocktail – a twist of Hong Kong’s iconic cha chaaan tang signature Iced Lemon Tea with a splash of liquor. As you savour the Hong Kong surprise, immerse yourself in the rich and diverse cultural offerings of Hong Kong that makes the city a rewarding destination for business events. Connect with industry counterparts, discover new opportunities, and enjoy this delightful tasting journey. Don’t miss out on this unique blend of networking and flavours!

Aftershow Sundowner

The Aftershow Sundowner party is a meticulously planned business networking event organized by the hosts for all exhibition attendees. Held on the second afternoon of the exhibition with premium beverages, it presents an exceptional opportunity to connect with industry peers and expand business prospects.

MICE & Business Travel Gathering

The event will be held on the second afternoon of the conference, will provide a relaxed setting for industry professionals to build connections and engage in constructive exchange. Open event

Guangxi Night


Department of Culture and Tourism of Guangxi Zhuang Autonomous Region
by invitation only

Guangxi Night, co-hosted by ITB China and Guangxi's Department of Culture and Tourism, offers international buyers and media an exclusive networking dinner blending Guangxi's cultural charm with Shanghai's skyline views. Guests will enjoy gourmet cuisine and premium drinks while exploring business opportunities in an elegant setting.

ITB China & Trip.com Group Cruise Night


Trip.com Group
by invitation only

This is an exclusive gathering that brings together senior travel industry leaders from around the world and across China for an unforgettable evening of premium networking aboard a luxury cruise. Against the stunning backdrop of Shanghai's iconic Bund skyline, this high-end business-social platform offers participants the perfect opportunity to establish valuable industry connections, explore new business partnerships, and foster meaningful collaborations - all while enjoying breathtaking waterfront views and sophisticated hospitality.

Dutch Wooden Shoe Workshop


GOEUGO International Limited

Ethiopian Dance Performance and Coffee Ceremony


Ethiopian Airlines Group

Visit our booth to experience vibrant traditional dances and indulge in a rich Ethiopian coffee ceremony!

Meet The Media 2025

Open to all exhibitors