Media Registration

media registration

Online media registration for media representatives

The online media registration for ITB China will open later.

Media representatives can also register on-site during ITB China:
12 – 14 May 2021, 9.30 am to 5 pm.

Free media passes will be granted based on the guidelines below.

Your registration is not transferable and is valid only when presented together with the holder’s ID. Press passes are strictly for journalists and not for advertising or publishing representatives. 

Registration for Media and PR Agencies for exhibitors

Before giving out a media pass to attend ITB China, MB Exhibitions Shanghai shall request proof of the applicant’s relevant journalistic and editorial status. Either of the two following items may be submitted as proof on-site:

1. An official Press card issued by a recognized (e.g. national) association of journalists
2. A business (name) card showing the applicant’s journalism position

Free media passes will be granted on-site based on the following guidelines:

Only media with an editorial designation will be allowed in. MB Exhibitions Shanghai reserves the right to refuse entrance without stating reasons. Any journalist admitted to ITB China who is subsequently found to be soliciting for business or selling advertising will be asked to leave. Non-editorial media representatives can gain full access to ITB China by pre-registering online or registering on-site as a trade visitor. Trade visitor status entitles you access to all official ITB China areas and events.

Thank you for helping us make ITB China 2021 a success.

our press service


ITB China is the marketplace for China’s travel industry and an important media event for the press. We place great importance on providing the press with the best possible facilities and support for their work.

The press lounge offers working spaces, information and media resources in comfortable and quiet surroundings.
The press lounge of ITB China at Shanghai World EXPO Exhibition & Convention Center, will only be open to editorial representatives. Journalists will receive the latest ITB China press releases, photos, catalogues and exhibitor news here.
Opening hours: 12 – 14 May 2021, from 9.30 am till 5 pm.


Coming soon…

Join us on the following Social Media Channels:

Discuss with us in our ITB China LinkedIn Group
Follow us on Facebook
Read our tweets on Twitter
Follow us on Wechat (Wechat ID: ITB-CN)


Our press team is happy to receive your press related enquiries.

Mrs. Julia Sonnemann
PR Manager
T: + 49 30 3038 2269

Mrs. Olga Kruglova
PR Assistant
T: + 49 30 3038 2258