Hangzhou & Lhasa Dialogue: Rebranding China’s Inbound Tourism Destinations

Hangzhou & Lhasa Dialogue: Rebranding China’s Inbound Tourism Destinations

Direct dialogue between Beijing Municipal Culture & Tourism Bureau and Hokkaido Tourism Organization officials, sharing top-level planning approaches, discussing policy implementation hurdles, cultural adaptation challenges, and international marketing channel strategies, while contrasting methodologies in heritage preservation vs nature-based tourism promotion.

Speaker: