The New Rules of Attraction: How Overseas Destinations Adapt to Changing Demands of Chinese Travelers

The New Rules of Attraction: How Overseas Destinations Adapt to Changing Demands of Chinese Travelers

This session will focus on three core topics:

1. China Market Recovery: What Are Different Destinations Seeing and Doing?

2. Generational Shifts: How Are Chinese Travelers Evolving—and What Does It Mean for You?

3. Strategic Differentiation: How Can Destinations Stand Out and Win?

Speaker:

Zhang Lei

Ludivine Destrée