28 May 2025
11:20-12:00
Panel
Director / ITB China
Director of the international Exchange & Cooperation Division / Chongqing Municipal Commission of Cuiture and Tourism Development, China
Director of Foreign Exchange and Cooperation Division / Department of Culture and Tourism of Guangxi Zhuang Autonomous Region
Professor, EMBA director / Antai College of Economics & Management,Shanghai Jiao Tong University
Going Viral Overseas: Social Media Strategies and Content Codes for Inbound Destinations
Decoding China’s Globally Viral Inbound Destinations: How They Captured Attention & Effective Marketing Strategies for International Visitors