English
简体中文Going Viral Overseas: Social Media Strategies and Content Codes for Inbound Destinations
China’s inbound tourism market is thriving in its golden era, yet this is only the beginning of an exhilarating journey. As international travelers venture deeper into China’s vast landscapes, from bustling cities to tranquil countryside, the captivating videos shared on social media are even reshaping how locals perceive the unique charm of their own land. Behind this phenomenon lies the power of successful marketing strategies.
So, what makes certain destinations irresistible to foreign visitors? Which underrated regions hold the potential to become the next viral hot spots? How can we precisely align with international travelers’ aesthetic preferences to craft compelling content marketing that boosts their travel intent, ultimately converting this engagement into remarkable growth in inbound tourism data? This session will explore this opportunity-rich issue.
