ITB Berlin
ITB Americas
ITB Asia
ITB China
ITB India
Open Menu
ITB CHINA
About ITB China
ITB Global
Venue and Travel Info
MICE Meeting Point
Meet the Team
Exhibitors
Why exhibit at ITB China
Booth Packages and Pricing
Sponsoring and Advertising
MICE and Corporate Travel
Promote Your Stand
Exhibitor Guide
BUYERS
Hosted Buyer Program
ITB China Buyers Circle
ITB China Buyers Meetup
VISITORS
Why Visit
Visitor Registration
Exhibitor List
PRESS
Media Registration
Trade Press
Press Photos
Press Releases
Logos / Banner
ITB China News
Conference
ITB China 2025 Conference Program
Register/Log in
English
简体中文
ITB CHINA
About ITB China
ITB Global
Venue and Travel Info
MICE Meeting Point
Meet the Team
Exhibitors
Why exhibit at ITB China
Booth Packages and Pricing
Sponsoring and Advertising
MICE and Corporate Travel
Promote Your Stand
Exhibitor Guide
BUYERS
Hosted Buyer Program
ITB China Buyers Circle
ITB China Buyers Meetup
VISITORS
Why Visit
Visitor Registration
Exhibitor List
PRESS
Media Registration
Trade Press
Press Photos
Press Releases
Logos / Banner
ITB China News
Conference
ITB China 2025 Conference Program
Register/Log in
English
简体中文
Hotel Group Brand Strategy – Does More Brands Mean More Profit?
29 May 2025
11:00-11:40
Vivian Yeh
Senior Vice President/NA
Kerwin Shen
General Manager of Brand Product Department/Jinjiang International (Group) Co., Ltd,JinJiang Hotels China Region
Hotel Group Brand Strategy – Does More Brands Mean More Profit?
Speaker:
Vivian Yeh
Kerwin Shen