Integrating Local Experiences into Hotels – How to Expand Core Competitiveness Beyond Accommodation

Integrating Local Experiences into Hotels – How to Expand Core Competitiveness Beyond Accommodation

Hotels have traditionally competed on quality service and prime location. Today, as guests seek for immersive travel and more personalized experiences, hotels are evolving into platforms for local cultural engagement. This roundtable will explore how hotels can integrate local culture, art, cuisine, community resources and digital innovation to build strengths beyond lodging and enhance brand appeal and guest loyalty.

1.How can hotels incorporate local culture, art, cuisine, and other elements to create a differentiated guest experience?

2.Beyond accommodation, in what areas can hotels expand their offerings to enhance customer loyalty and brand value? For example, community engagement, personalized events, smart technology or local partnerships.

3.While deepening local integration, how can hotels leverage technology to balance personalized experiences with standardized operations and maintain brand consistency?

Speaker: