Travel Innovators Pitch

1st SITE China Young Talent Challenge

Welcome Speech by SITE China
Welcome Speech by ITB China
Case Presentation & Juries' Comments

In collaboration with SITE China, ITB China, the MICE & TMC Branch of the Shanghai Tourism Industry Association, and the Exhibition Education & Training Committee of CCEES, the 1st SITE China Young Talent Challenge will spotlight the next generation of aspiring MICE leaders. This competition encourages young talents to showcase their most innovative ideas based on a fictitious brief, driving fresh perspectives within the industry. The overall winner will be announced on site at ITB China 2025 after the final competition for the grand prize.

Sip & Discover: Hong Kong Iced Lemon Tea Cocktail Experience


Hong Kong Tourism Board

Discover Hong Kong’s vibrant flavours at booth P17!
Invigorate your senses with a sip of a refreshing cocktail – a twist of Hong Kong’s iconic cha chaaan tang signature Iced Lemon Tea with a splash of liquor. As you savour the Hong Kong surprise, immerse yourself in the rich and diverse cultural offerings of Hong Kong that makes the city a rewarding destination for business events. Connect with industry counterparts, discover new opportunities, and enjoy this delightful tasting journey. Don’t miss out on this unique blend of networking and flavours!

Sip & Discover: Hong Kong Iced Lemon Tea Cocktail Experience


Hong Kong Tourism Board

Discover Hong Kong’s vibrant flavours at booth P17!
Invigorate your senses with a sip of a refreshing cocktail – a twist of Hong Kong’s iconic cha chaaan tang signature Iced Lemon Tea with a splash of liquor. As you savour the Hong Kong surprise, immerse yourself in the rich and diverse cultural offerings of Hong Kong that makes the city a rewarding destination for business events. Connect with industry counterparts, discover new opportunities, and enjoy this delightful tasting journey. Don’t miss out on this unique blend of networking and flavours!
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