This session will explore the latest trends reshaping the landscape of adventure travel from the Adventure Travel Trade Association’s latest Adventure Travel Industry Snapshot report.... Read More

The trend of companies going global is becoming increasingly prominent, and choosing the right global business travel and overseas event service providers is both a... Read More

1) Global interaction and cross-border cooperation Business associations integrate resources through cross-industry exchanges, forums and other activities, promote enterprise cooperation and innovation, promote the upgrading... Read More

What are the latest trends and needs of enterprises and governments going global to organize conferences and forums, exhibitions and promotional roadshows, and marketing activities?... Read More

As cultural experiences evolve from optional add-ons to strategic differentiators inalobal MICE, this forum explores their transformative power. By examining culturalsymbol commercialization, risk-intelligent venue innovation,... Read More

Addressing the pain point of high investment and low returns in the hotel industry’s “pseudo-smart” initiatives, TCL and Hampton have centered their efforts on smart... Read More

Co-organized by ITB China x AWE Asia, this panel is focusing on the deep integration and innovative application of XR technologies within the broader tourism... Read More

Examining platforms like Ctrip and Mafengwo, this session explores how AI optimizes travel service chains through AI-powered customer service, personalized recommendations, and supply-demand matching, enhancing... Read More