Hotels have traditionally competed on quality service and prime location. Today, as guests seek for immersive travel and more personalized experiences, hotels are evolving into... Read More

Presenting China’s luxury hotel metrics in domestic market and inbound travel market, analyzing service innovations for boosting booking frequency (e.g. cultural experiences) and spending per... Read More

The Chinese inbound tourism market is ushering in unprecedented attention and growth opportunities. Against this backdrop, key players in the service chain—such as hotels, airlines,... Read More

Hangzhou and Verona—twin iconic cultural powerhouses from East and West. As cultural tourism enters a new era marked by personalization and digital innovation, Join this... Read More

As one of the countries with the most rich and diverse tourism resources, how can China design differentiated products and service experiences tailored to the... Read More

This presentation will provide an overview of WTTC’s latest Travel & Tourism economic impact data for both the global landscape and China, covering key indicators... Read More

This session will explore how to effectively boost conversion rates through new media platforms and private domain strategies, sharing successful case studies and practical tips.

“As the tourism market recovers and younger generations drive new demand, traditional group tours are undergoing a transformation. From innovative product designs and flexible grouping... Read More

This session will focus on three core topics: 1. China Market Recovery: What Are Different Destinations Seeing and Doing? 2. Generational Shifts: How Are Chinese... Read More