1. Under favorable inbound travel policies, who is traveling to China and what are their detailed persona? How is their view on travelling to China?... Read More

This roundtable discussion will delve into how adventure travel can serve as a catalyst for sustainable development, examining sustainable practices within adventure travel in terms... Read More

1. The changing demands of the young generation in tourism consumption 2. What new opportunities have new media platforms such as Douyin, Xiaohongshu, Kuaishou, and... Read More