Redefining the New Silver Travelers: Capturing China’s Trillion-Yuan Senior Tourism Opportunity

Redefining the New Silver Travelers: Capturing China’s Trillion-Yuan Senior Tourism Opportunity

As China accelerates into an aging society, a new wave of senior travelers is emerging—well-off, time-rich and passionate about travel, This “New Silver Generation“ is redefining traditional views of older consumers and reshaping the landscape of the senior tourism market.
How can the travel industry better understand their evolving needs, design suitable products and services, and—critically—reach and engage them through the right channels? This session brings together leaders from senior lifestyle communities, major travel brands, and academic research to explore strategies for identifying, connecting with, and serving this dynamic market—and tapping into the trillion-yuan potential it represents.
1.User Profile Redefinition: Who are the “New Silver Travellers”?
2.Product Innovation & Service Design: What truly resonates with them?
3.Channels & Communities: How can we reach and engage them effectively?
4.Looking Ahead to 2025: What will be the next keyword in senior travel trends?

Speaker:

Sheryl Jiang	Zhihui Ye	Ping Li
Xuefei Zhang	Ke Shen