Revitalizing Rural Tourism in a Global Context: Resource Activation, Digital Transformation, and Product Marketing

General manager of CSR / Alibaba Fliggy

Member of the CPC Kaihua County Committee; Director of Kaihua Root Palace Buddhist Culture Tourism Zone Development Center; Party Secretary of The Bureau of Culture, Radio, Television, Tourism and Sports / Kaihua County

Producer / Xi You

Deputy Secretary-General / Shanghai United Foundation

Senior Social Responsibility Specialist at Alibaba Group / ALIBABA

Programme Officer / UN Tourism