Serving Diverse Overseas Markets: Product Innovation for China Inbound Tourism

Serving Diverse Overseas Markets: Product Innovation for China Inbound Tourism

As one of the countries with the most rich and diverse tourism resources, how can China design differentiated products and service experiences tailored to the cultural backgrounds, consumption habits, and travel preferences of different inbound tourist markets to gain a competitive edge in the global tourism industry? This session will explore this core issue. We will also delve into how cultural decoding, demand insights, and innovative design can create unforgettable journeys through China in this session.

Speaker:

Sheryl Jiang	Jeslynn Wong	Nicole Borg
Justin Culkin	CHANG YUJAE