Serving Diverse Overseas Markets: Product Innovation for China Inbound Tourism

Serving Diverse Overseas Markets: Product Innovation for China Inbound Tourism

Amidst global political turmoil and economic depression, the needs of international visitors for inbound tourism have shown significant differences. On one hand, backpackers are inclined towards budget-friendly travel; on the other hand, VIP tourists are seeking luxurious customized experiences.

As a country with rich and diverse tourism resources, China faces the challenge of designing products and service experiences that cater to the varied needs of international visitors in order to win their favor. This session will explore this core issue.

Speaker:

Sheryl Jiang	Jeslynn Wong	Nicole Borg
Justin Culkin	CHANG YUJAE