Sustainable Travel: A New Paradigm for Tourism from a Global Perspective

Sustainable Travel: A New Paradigm for Tourism from a Global Perspective

This roundtable forum aims to explore new global pathways for sustainable travel, focusing on three key dimensions: “technology empowerment, cultural leadership, and global collaboration.” AI and digital technologies are reshaping travel experiences and management models, driving the industry toward low-carbon and high-efficiency transformation. The innovative integration of cultural IP and new media is opening up new possibilities for sustainable marketing, evolving tourism experiences from sightseeing to deep cultural engagement. A global collaborative mechanism is being established, creating a barrier-free green travel network through standard alignment, technology sharing, and policy coordination.In the future, sustainable travel will continue to deepen innovation in technology, content, and mechanisms, building a new global tourism ecosystem that balances ecological conservation, cultural heritage, and economic benefits. This will lead the industry toward a greener, smarter, and more inclusive development phase.

Speaker: