English
简体中文29 May 2025
11:15-12:00
Panel
Regional Director APAC / Adventure Travel Trade Association (ATTA)
Business Development Manager-China / Aurora Expeditions
Vice President / Thai Ecotourism and Adventure Travel Assocation
Director Greater China / Switzerland Tourism
Director / Chinese National Geography Scientific Expeditions
Understanding the Adventure Traveller
Adventure travellers are not a one-size-fits-all market—preferences, expectations, and travel behaviors vary significantly across different source markets.
This panel discussion brings together experts from tourism boards, buyers, sellers, and industry associations to share insights on what drives adventure travellers and how different regions approach adventure travel. Panellists will explore key market trends, traveler expectations, and strategies for tailoring experiences to specific source markets.
