28 May 2025
11:00-11:20
Keynote
Israel Tourism Attache' to China / Israel Ministry of Tourism
Welcome back, Israel is waiting for you !
Israel offers a unique and diverse tourism experience, blending ancient history with modern innovation. From the sacred sites of Jerusalem to the vibrant beaches of Tel Aviv and the natural wonders of the Dead Sea and Galilee, Israel attracts millions of visitors each year. The country’s rich cultural heritage, cutting-edge technology, and renowned cuisine make it a top destination for global travelers. A particularly promising opportunity lies in attracting more Chinese tourists. With rising outbound travel from China and growing interest in historical and spiritual tourism, Israel is well-positioned to appeal to Chinese travelers seeking meaningful and memorable experiences.