Cindy HEO

Dr. Cindy Heo is an Associate Professor of Revenue Management at EHL Hospitality Business School. Her research focuses on identifying key drivers of performance in the tourism and hospitality industry, emphasizing optimization techniques based on revenue management principles. She also develops and delivers tailored executive education programs on revenue management strategy across Asia, the Middle East, Africa, and Europe. Dr. Heo currently serves as Director of Research at EuroCHRIE and sits on the HSMAI Europe Revenue Optimization Advisory Board. She has also held editorial roles, including Coordinating Editor of the International Journal of Hospitality Management and Associate Editor of the International Journal of Consumer Studies.