Frank

Mr.He is General Manager of Corporate Social Responsibility at Fliggy , holds a Master’s degree in Tourism Management from Fudan University and is a Senior Economist. With extensive experience in cultural tourism project planning, investment/financing, and digital marketing, he currently leads “”Travel for Good””—a rural tourism initiative jointly developed by Alibaba Philanthropy and Fliggy. Multiple projects under his direction have been recognized as exemplary rural revitalization cases by the Ministry of Culture and Tourism, World Tourism Alliance (WTA), and Xinhua Net.