Lydia Li

Director / ITB China

Lydia Li

Director / ITB China

Biography

Ms. Lydia Li joined ITB CHINA as a founding team member in 2016. With her 19-years’ international exhibition management experience, she is committed to making ITB CHINA the most popular trade fair and business platform for Chinese tourism market and industry professionals.

All session by Lydia Li

Interview: CAISSA

Dialogue: Updates & Findings from European travel resumption during the post-pandemic

Interview: Spain tourism industry shows strong recovery, looking forward to the early return of Chinese tourists

Panel Discussion: China market short- and long-term preparation to face the industry restructure

Executive Interview: Brand-new Luxury Destination: AlUla

15：10-15：30

Panel Discussion: The Road to the Chinese Tourism Rebound

16：10-17：00

Panel Discussion:Travel+Outdoor,what a promising future could it be?

Opening Speech by ITB China

10:00-10:10

Since the past cannot be recreated, how should China’s outbound tourism market embrace the future?

11:10-11:50

Opening Speech by ITB China

10:30-10:50

It’s time for China to step up its overseas marketing

11:05-11:45

Changes in demand and trends of Chinese tourists returning to European destinations

15:30-16:10

Welcome Speech & Briefing of ITB China Travel Trends Report 2025/26

10:30-10:50

Going Viral Overseas: Social Media Strategies and Content Codes for Inbound Destinations

11:20-12:00

1st SITE China Young Talent Challenge

10:00-12:45