Shan Liu

Shan Liu specializes in the innovative integration of XR technology with the tourism sector. A digital marketing and AR application expert, Shan has spearheaded the implementation of spatial computing in cultural tourism experiences and cross-border marketing initiatives. Having led AWE Asia expo events for five continuous years across the Asia-Pacific region, she drives strategic partnerships between tech enterprises and travel brands. Leveraging her deep understanding of the APAC XR market, she continues to pioneer global solutions that empower tourism through cutting-edge technology.