Yoyo Wen

With over a decade of experience in the Chinese polar expedition and adventure travel market, I bring a unique blend of frontline expedition knowledge and strategic business development expertise. I am the Business Development Manager – China for Aurora Expeditions, I work closely with partners to expand awareness and accessibility of polar adventures across Greater China. My background spans luxury travel product development, B2B sales, and polar expedition operator marketing. I also have hands-on field experience as a Mandarin-speaking expedition guide, giving me a deep understanding of the adventure traveler’s mindset and expectations. Having witnessed the rapid evolution of China’s outbound adventure travel landscape—particularly its golden decade of growth.